Cited by 53

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The Effects of Assumed AI vs. Human Authorship on the Perception of a GPT-Generated Text

Lermann Henestrosa, Angelica, Kimmerle, Joachim·2024·Journalism and Media

Published version of a preprint

Abstract

Artificial Intelligence (AI) has demonstrated its ability to undertake writing tasks, including automated journalism. Prior studies suggest no differences between human and AI authors regarding perceived message credibility. However, research on people’s perceptions of AI authorship on complex topics is lacking. In a between-groups experiment (N = 734), we examined the effect of labeled authorship on credibility perceptions of a GPT-written science journalism article. The results of an equivalence test showed that labeling a text as AI-written vs. human-written reduced perceived message credibility (d = 0.36). Moreover, AI authorship decreased perceived source credibility (d = 0.24), anthropomorphism (d = 0.67), and intelligence (d = 0.41). The findings are discussed against the backdrop of a growing availability of AI-generated content and a greater awareness of AI authorship.

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Crossref · 10.3390/journalmedia5030069

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Figure 1 Results of the equivalence test on message credibility. The area between the vertical dashed lines represents the a-priori determined smallest effect size of interest (SESOI).
Figure 1 Results of the equivalence test on message credibility. The area between the vertical dashed lines represents the a-priori determined smallest effect size of interest (SESOI).CC-BY · From the PDF
Figure 2 Boxplots of the dependent variables message anthropomorphism, intelligence, and message credibility by labeled authorship.
Figure 2 Boxplots of the dependent variables message anthropomorphism, intelligence, and message credibility by labeled authorship.CC-BY · From the PDF
Figure 3 Regression lines depicting the relationship between prior attitude toward the article's topic and perceived message credibility by labeled authorship.
Figure 3 Regression lines depicting the relationship between prior attitude toward the article's topic and perceived message credibility by labeled authorship.CC-BY · From the PDF

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Citations

Cites

Research works printed but not linked: 18

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Metadata

Authors
Lermann Henestrosa, A., & Kimmerle, J.
Affiliations
Knowledge Construction Lab, Leibniz-Institut für Wissensmedien, 72076 Tübingen, Germany
Venue
Journalism and Media
Publisher
MDPI AG
Published
2024-08-20
Volume
5
Issue
3
Pages
1085-1097
ISSN
2673-5172
Cited by
53
References
5
Language
en
Funders
Leibniz-Institut für Wissensmedien (STB Data Science)

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