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The Effect of Emerging Green Market on Green Entrepreneurship and Sustainable Development in Knowledge-Based Companies
Open accessAbstract
Environmental concerns, as well as consumers’ awareness of buying green or environmentally-friendly products, has a positive impact on the emergence of the green market. The emerging green market brings many opportunities in different fields. Today, the issue of green entrepreneurship and sustainable development aim at producing environmentally-friendly products. This is indeed welcomed in the emerging green market. The publicly available research studies that investigate how green entrepreneurship, sustainable development, and emerging green markets are interconnected with each other are limited. More specifically, the impact of the green market on green entrepreneurship and sustainable development has not yet been studied completely. Therefore, a comprehensive research model has been developed in this paper based on the literature. The developed model is then tested using IBM SPSS Statistics for Windows, Version 19. IBM Corp.: Armonk, NY, USA and Smart-PLS Version 2 based on the data collected via a survey from a sample of knowledge-based companies in the Science & Technology Park of Tehran University. The results of the research indicate a positive and significant effect of the emergence of the green market on green entrepreneurship and sustainable development in knowledge-based companies. Moreover, the impact of the green entrepreneurship structure on sustainable development has been studied and the result presents that green entrepreneurship has a positive and significant effect on sustainable development.
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“Green entrepreneurship, defined as entrepreneurial activities that embed environmentally friendly practices into business models including sustainable product innovation, resource efficiency, waste reduction, and green technology adoption, serves as a strategic instrument to achieve MSME sustainability and contribute to Sustainable Development Goals (SDGs) (Demirel et al., 2019;Lotfi et al., 2018;”
From Green Entrepreneurship and SME Sustainability Toward the Sustainable Development Goals: A Systematic Literature Review and Bibliometric Analysis (2026) · cites this paper as Lotfi et al., 2018
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Metadata
- Authors
- Lotfi, M., Yousefi, A., & Jafari, S.
- Affiliations
- Cardiff University (GB)
- Islamic Azad University, Tehran (IR)
- Cranfield University (GB)
- Corresponding author
- Lotfi, Maryam
- Venue
- Sustainability
- Publisher
- MDPI AG
- Published
- 2018-07-04
- Volume
- 10
- Issue
- 7
- Pages
- 2308
- ISSN
- 2071-1050 (ISSN-L)
- OpenAlex
- W2811309465
- Cited by
- 183
- References
- 27
- Citations by year
- 2026: 16 · 2025: 25 · 2024: 30 · 2023: 37 · 2022: 36 · 2021: 20 · 2020: 11 · 2019: 7
- FWCI
- 17.02
- Type
- journal article
- Language
- en
- Open access
- gold
- dx.doi.org
- Licence
- Locations
- Sustainability (publishedVersion, cc-by)
- ORCA Online Research @Cardiff (Cardiff University) (acceptedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- CERES (Cranfield University) (submittedVersion, cc-by)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Sustainability and Innovation in Business
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
- Keywords
- green markets, green entrepreneurship, sustainable development, knowledge-based companies, sustainable products, science parks
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