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Cited by 128Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and Loyalty

The DOI matches its Crossref record; 58 of the 59 references it cites were found in a registry or an index.

The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention

Open access
Kim, Seo, Kim, Jong, Park, Sang·2017·Sustainability
DOI 10.3390/su9122262
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Abstract

With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using partial least square techniques. Survey data were collected from 307 individuals who have prior experiences on making a reservation using third-party online booking sites. Based upon our findings, we found that the perceived value, which was affected by both price and quality, was positively related to individuals’ intention to book. We also found that both trust toward third-party online booking sites and trust toward hotels, which was influenced by online review, have positive impacts on individuals’ intention to book. The implications of these findings for both research and practice are discussed.

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Research works printed but not linked: 6

  1. Chiang, 2007, The Effects of Perceived Price and Brand Image on Value and Purchase Intention: Leisure traveler’s attitudes toward online hotel booking, J. Hosp. Leis. Mark., 15, 49
  2. Head, 2002, Trust in e-Commerce: Evaluating the Impact of Third-Party Seals, Q. J. Electron. Commer., 3, 307
  3. Turban, E., King, D., Lee, J., Warkentin, M., and Chung, H. (2002). Electronic Commerce: A Managerial Perspective, Prentice Hall.
  4. Monroe, K.B. (1990). Pricing: Making Profitable Decisions, McGraw-Hill. [2nd ed.].
  5. Lovelock, C.H., Wirtz, J., Keh, H.T., and Lovelock, C.H. (2002). Services Marketing in Asia: Managing People, Technology, and Strategy, Prentice Hall.
  6. Hair, J.F. (1998). Multivariate Data Analysis, Prentice Hall.

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Metadata

Authors
Kim, S., Kim, J., & Park, S.
Affiliations
  • SK Group (South Korea) (KR)
  • Sungkyunkwan University (KR)
  • Daegu University (KR)
Corresponding author
Kim, Jong
ORCID
Venue
Sustainability
Publisher
MDPI AG
Published
2017-12-07
Volume
9
Issue
12
Pages
2262
ISSN
2071-1050 (ISSN-L)
DOI
10.3390/su9122262
OpenAlex
W2772669778
Cited by
128
References
59
Citations by year
2026: 10 · 2025: 9 · 2024: 17 · 2023: 25 · 2022: 33 · 2021: 16 · 2020: 10 · 2019: 7 · 2018: 1
FWCI
7.91
Type
journal article
Language
en
Open access
Licence
Locations
  • Sustainability (publishedVersion, cc-by)
  • RePEc: Research Papers in Economics (submittedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics
  • Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords
online hotel booking, perceived value, website trust, booking intention, online reviews, price and quality, consumer trust

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