Modern Methods for Business Research

George A. Marcoulides

doi:10.4324/9781410604385

Cited by 6,534Psychometric Methodologies and TestingBusiness Strategies and Management ResearchStatistical Methods and Bayesian Inference

Modern Methods for Business Research

George A. Marcoulides·1998·Psychology Press eBooks

DOI 10.4324/9781410604385

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Abstract

This volume introduces the latest popular methods for conducting business research. The goal of each chapter author--a leading authority in a particular subject area--is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics--Measurement, Decision Analysis, and Modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures, and configural models of longitudinal categorical data.

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The integrated model's explanatory power is substantial.
“In our study, focusing on platform economy usage behaviors, our integrated model explained 52.1% of the variance, indicating a substantial level of explanatory power.”
From Unraveling the Determinants of Platform Economy Adoption in Developing Countries: An Extended Application of the UTAUT2 Model with a Privacy Calculus Perspective (2023) · cites this paper as [76]
Chin [76] provides guidelines for interpreting R2 values: values around 0.670 indicate substantial explanatory power, around 0.333 average, and 0.190 or lower weak.
“Chin [76] provides guidelines for interpreting the R 2 values, suggesting that values around 0.670 indicate substantial explanatory power, values around 0.333 indicate an average level, and values of 0.190 or lower are considered weak.”
From Unraveling the Determinants of Platform Economy Adoption in Developing Countries: An Extended Application of the UTAUT2 Model with a Privacy Calculus Perspective (2023) · cites this paper as [76]

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Authors: Marcoulides, G. A.
Corresponding author: George A. Marcoulides
Venue: Psychology Press eBooks
Publisher: Psychology Press
Published: 1998-03-01
DOI: 10.4324/9781410604385
OpenAlex: W1520714623
Cited by: 6,534
References: 0
Citations by year: 2026: 88 · 2025: 401 · 2024: 398 · 2023: 416 · 2022: 428 · 2021: 465 · 2020: 356 · 2019: 342 · 2018: 373 · 2017: 372 · 2016: 367 · 2015: 363 · 2014: 356 · 2013: 325 · 2012: 291
FWCI: 12.82
Type: book
Language: en
Open access: closed
Locations: Psychology Press eBooks (publishedVersion)
Topics: Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
Social Sciences › Decision Sciences › Management Science and Operations Research › Business Strategies and Management Research
Physical Sciences › Mathematics › Statistics and Probability › Statistical Methods and Bayesian Inference
Keywords: business research methods, measurement theory, generalizability theory, latent trait models, latent class models, location theory, data envelopment analysis, heuristic search, factor analysis, dynamic factor analysis, partial least squares, structural equation modeling, multilevel analysis, latent growth curve models, longitudinal categorical data

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