Cited by 128Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and Loyalty

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The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention

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Kim, Seo, Kim, Jong, Park, Sang·2017·Sustainability

DOI 10.3390/su9122262

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Abstract

With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using partial least square techniques. Survey data were collected from 307 individuals who have prior experiences on making a reservation using third-party online booking sites. Based upon our findings, we found that the perceived value, which was affected by both price and quality, was positively related to individuals’ intention to book. We also found that both trust toward third-party online booking sites and trust toward hotels, which was influenced by online review, have positive impacts on individuals’ intention to book. The implications of these findings for both research and practice are discussed.

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Authors: Kim, S., Kim, J., & Park, S.
Affiliations: SK Group (South Korea) (KR)
Sungkyunkwan University (KR)
Daegu University (KR)
Corresponding author: Kim, Jong
ORCID: Kim, Jong
Park, Sang
Venue: Sustainability
Publisher: MDPI AG
Published: 2017-12-07
Volume: 9
Issue: 12
Pages: 2262
ISSN: 2071-1050 (ISSN-L)
DOI: 10.3390/su9122262
OpenAlex: W2772669778
Cited by: 128
References: 59
Citations by year: 2026: 10 · 2025: 9 · 2024: 17 · 2023: 25 · 2022: 33 · 2021: 16 · 2020: 10 · 2019: 7 · 2018: 1
FWCI: 7.91
Type: journal article
Language: en
Open access: gold
doi.org
Licence: cc-by
creativecommons.org/licenses/by/4.0/ (vor)
Locations: Sustainability (publishedVersion, cc-by)
RePEc: Research Papers in Economics (submittedVersion)
DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics: Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
Keywords: online hotel booking, perceived value, website trust, booking intention, online reviews, price and quality, consumer trust

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The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention

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