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Cited by 65AI in Service InteractionsBig Data and Business IntelligenceDigital Innovation in Industries

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Enhancing Consumer Behavior and Experience Through AI-Driven Insights Optimization

Naveeenkumar, N., Rallapalli, Sreekanth, Sasikala, K., Priya, P. Vidhya, Husain, Jakeer, Boopathi, Sampath·2024·Advances in Marketing, Customer Relationship Management, and E-Services
DOI 10.4018/979-8-3693-1918-5.ch001
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Abstract

This chapter delves into the role of AI-driven behavioral analytics in understanding, predicting, and enhancing consumer experiences. It highlights the integration of behavioral analytics, consumer experiences, and predictive modeling in reshaping market dynamics. The chapter explains the fundamental components of behavioral analytics, emphasizing its significance in understanding consumer preferences and decision-making processes. It also discusses the impact of AI-powered predictive analytics on consumer experiences, anticipating behaviors and fostering proactive strategies. It addresses ethical concerns like data privacy and algorithmic biases. The chapter provides a guide for practitioners, researchers, and businesses to harness AI's transformative potential in contemporary markets.

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References 52 · Cited by 65

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Metadata

Authors
Naveeenkumar, N., Rallapalli, S., Sasikala, K., Priya, P. V., Husain, J., & Boopathi, S.
Affiliations
  • Department of Computer Science and Engineering, Muthayammal Engineering College (Autonomous), Namakkal, India
  • Nitte Meenakshi Institute of Technology (IN)
  • Department of Information Technology, R.P. Sarathy Institute of Technology, Salem, India
  • Department of Management Studies, Kongu Engineering College, Perundurai, Erode, India
  • Department of Applied Sciences, Faculty of Engineering and Technology KBNU Kalaburagi, India
  • Mechanical Engineering, Muthayammal Engineering College (Autonomous), Namakkal, India
ORCID
Venue
Advances in Marketing, Customer Relationship Management, and E-Services
Publisher
IGI Global
Published
2024-03-01
Pages
1-35
ISSN
  • 2327-5502 (ISSN-L)
  • 2327-5529
DOI
10.4018/979-8-3693-1918-5.ch001
OpenAlex
W4392368823
Cited by
65
References
52
Citations by year
2026: 6 · 2025: 21 · 2024: 38
FWCI
42.78
Type
book chapter
Language
en
Open access
closed
Locations
Advances in marketing, customer relationship management, and e-services book series (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › AI in Service Interactions
  • Social Sciences › Business, Management and Accounting › Management Information Systems › Big Data and Business Intelligence
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Digital Innovation in Industries
Keywords
consumer behavior, behavioral analytics, AI-driven predictive analytics, customer experience, consumer preferences, purchase decision, data privacy, algorithmic bias, AI ethics, market dynamics

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CoChat. (2026). Citation check: Enhancing Consumer Behavior and Experience Through AI-Driven Insights Optimization. https://app.cochat.ai/papers/10.4018/979-8-3693-1918-5.ch001
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Naveeenkumar, N., Rallapalli, S., Sasikala, K., Priya, P. V., Husain, J., & Boopathi, S. (2024). Enhancing Consumer Behavior and Experience Through AI-Driven Insights Optimization. Advances in Marketing, Customer Relationship Management, and E-Services. https://doi.org/10.4018/979-8-3693-1918-5.ch001