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Beyond Trust: Web Site Design Preferences Across Cultures
Abstract
The growth of Internet shopping motivates a better understanding of how e-loyalty is built online between businesses and consumers. In this study, Web site design and culture are advanced as important to Web site trust, Web site satisfaction, and e-loyalty in online business relationships. Based on data collected in Canada, the U.S., Germany, and Japan, the research considers (1) examining within culture preferences for design elements of a local vs. a foreign Web site and subsequent participant perceptions of trust, satisfaction, and e-loyalty; and (2) comparisons between cultures for design preferences of local and foreign Web sites and subsequent participant perceptions of trust, satisfaction, and e-loyalty. As predicted, similarities were greatest among Americans, Canadians, and Germans, with the Japanese representing a different and unique case. The results are discussed against hypothesized expectations. Implications for future research are outlined.
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“E-commerce website features such as layout, graphics and ease of use can influence consumers clicking frequency and their appearance can encourage or discourage a consumer's purchase intentions (Cyr et al., 2005).”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Cyr et al., 2005
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Metadata
- Authors
- Cyr, D., Bonanni, C., Bowes, J., & Ilsever, J.
- Affiliations
- Simon Fraser University (CA)
- ORCID
- Bonanni, Carole
- Venue
- Journal of Global Information Management
- Publisher
- IGI Global Scientific Publishing
- Published
- 2005-10-01
- Volume
- 13
- Issue
- 4
- Pages
- 25-54
- ISSN
- 1062-7375 (ISSN-L)
- 1533-7995
- OpenAlex
- W2017463883
- Cited by
- 268
- References
- 60
- Citations by year
- 2026: 4 · 2025: 1 · 2024: 3 · 2023: 10 · 2022: 6 · 2021: 15 · 2020: 14 · 2019: 12 · 2018: 5 · 2017: 12 · 2016: 15 · 2015: 18 · 2014: 17 · 2013: 25 · 2012: 21
- FWCI
- 25.15
- Type
- journal article
- Language
- ng
- Open access
- closed
- Locations
- Journal of Global Information Management (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Keywords
- e-loyalty, online trust, web design, customer satisfaction, cross-cultural comparison, online shopping, design preferences
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