Cultural Aspects of Business‐to‐Consumer (B2C) E‐commerce: Acomparative Analysis of Pakistan and Australia
Abstract
It is generally believed that Business to‐Consumer (B2C) e‐commerce will help firms to improve productivity to the global market both in developing and developed countries. This study examines the extent of B2C websites communication differentiation on cultural ground. Through a content analysis, Hofstede's and Hall's cultural factors were examined in 64 B2C e‐commerce websites of Pakistan and Australia. To test for the difference an independent samples t‐test was conducted. The results show that B2C websites somehow reflects the cultural environment that surrounds the online buyers. It appears that to influence online buyers to purchase, firms need to develop culturally adapted websites. This study provides some indications that the cultural trend in B2C websites is providing opportunities to business firms to make changes to their market strategies to better trigger their online sale by targeting two different cultures.
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Sohaib and Kang (2014) found differences in the representation of functional and hedonic aspects on B2C websites in Australia and Pakistan.
“Sohaib and Kang (2014) investigated cultural aspects of Pakistani and Australian B2C websites and the finding showed that there are differences in the representation of functional and hedonic aspects on the B2C websites both in Australia and Pakistan.”
From Individual level culture influence on online consumer iTrust aspects towards purchase intention across cultures: A S-O-R model (2015) · cites this paper as Sohaib and Kang (2014)
Cites
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Web Strategies to Promote Internet Shopping: Is Cultural-Customization NeedeD?1
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“Previous researchers have proposed different approaches pertaining to cultural contents adoption in localized vendor website (Sia et al., 2009).”
BackgroundGanguly, B., Dash, S. B., Cyr, D., & Head, M. (2010) · International Journal of Electronic Business · doi:10.1504/ijeb.2010.035289 · Cited by 314 · see citing works
Beyond Trust: Web Site Design Preferences Across Cultures
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Website design, trust and culture: An eight country investigation
Cyr, D. (2013) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2013.03.007 · Cited by 180 · cited 2× · see citing works
“Localized company website is the most workable option for the research (Cyr, 2013).”
BackgroundInterface design and emotions experienced on B2C Web sites: Empirical testing of a research model
Éthier, J., Hadaya, P., Talbot, J., & Cadieux, J. (2008) · Computers in Human Behavior · doi:10.1016/j.chb.2008.04.004 · Cited by 92 · see citing works
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Sohaib, O., & Kang, K. (2015) · International Journal of Electronic Business · doi:10.1504/ijeb.2015.069104 · Cited by 60 · see citing works
Self-citationCultural Preferences of Pakistan for the University Website Design
Nizamani, S., Nizamani, S., Khoumbati, K.-U.-R., Nizamani, S., Memon, S., & Basir, N. (2018) · 2018 International Conference on Information and Communication Technology for the Muslim World (ICT4M) · doi:10.1109/ict4m.2018.00066 · Cited by 5 · see citing works
- Authors
- Sohaib, O., & Kang, K.
- Affiliations
- University of Technology Sydney Australia
- Venue
- THE ELECTRONIC JOURNAL OF INFORMATION SYSTEMS IN DEVELOPING COUNTRIES
- Publisher
- Wiley
- Published
- 2014-02
- Volume
- 61
- Issue
- 1
- Pages
- 1-18
- ISSN
- 1681-4835
- Cited by
- 9
- References
- 6
- Language
- en
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