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Cited by 126Diverse Aspects of Tourism ResearchHospitality and Tourism EducationMarketing and Advertising Strategies

The DOI matches its Crossref record.

Tourism and Hospitality Marketing: A Global Perspective

Hudson, Simon·2008·SAGE Publications Ltd eBooks
DOI 10.4135/9781446280140
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Abstract

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

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Metadata

Authors
Hudson, S.
Corresponding author
Hudson, Simon
ORCID
Hudson, Simon
Venue
SAGE Publications Ltd eBooks
Publisher
SAGE Publications Ltd
Published
2008
DOI
10.4135/9781446280140
OpenAlex
W591131287
Cited by
126
References
0
Citations by year
2026: 1 · 2025: 3 · 2024: 2 · 2023: 5 · 2022: 10 · 2021: 12 · 2020: 16 · 2019: 8 · 2018: 7 · 2017: 5 · 2016: 12 · 2015: 11 · 2014: 14 · 2013: 6 · 2012: 5
FWCI
4.29
Type
book
Language
en
Open access
closed
Locations
SAGE Publications Ltd eBooks (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Hospitality and Tourism Education
  • Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
Keywords
tourism marketing, hospitality marketing, marketing principles, tourism products, hospitality products, international tourism

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