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Cited by 112Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaHospitality and Tourism Education

Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism

Open access
Katsikari, Christina, Hatzithomas, Leonidas, Fotiadis, Thomas, Folinas, Dimitrios·2020·Sustainability
DOI 10.3390/su12114770
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Abstract

The intense competition in the tourism sector increasingly pushes tourism destination marketers to seek more effective promotional practices, so that they remain competitive and attract more visitors. The fast expansion of the Internet and social media provides the opportunity for destination marketers to approach potential tourists in a simple and cost-effective way. While managing the official pages of destinations on social media, the basic question that arises is the configuration of the content, and how attractive this content could be for potential tourists. The purpose of this study is to investigate what elements of a destination, when displayed on social media, could be attractive factors for tourists. Through the analysis of push and pull tourism motivation factors in particular, this study focuses on the segmentation of the Greek market for those traveling abroad and the emergence of the basic elements that could attract each segment through social media. The respondents have been classified into four segments, according to the motives that more greatly influence their desire to travel. This analysis also shows the important relationships between these segments and the pull motivation factors on social media. The study concludes with findings and suggestions that can contribute to the planning of an effective social media marketing plan.

AI snapshot

Written from the paper’s full text.

TL;DR

This study segments Greek travelers by push travel motivations and tests how those segments relate to pull destination content they prefer on social media. It finds most hypothesized push-pull relationships hold, with activities/sports content appealing across all four segments and novelty/adventure not predicting nature/outdoor content.

Key findings

  • Four push segments emerged: knowledge/intellectual, novelty/adventure, escape/entertainment/prestige, and sports. H1 was supported: knowledge/intellectual positively predicted culture/history content (Beta = 0.6, p < 0.001), and education also had a positive relationship (Beta = 0.14, p < 0.01).
  • H2 and H3 were supported: sports predicted activities/sports content (Beta = 0.35, p < 0.001), and novelty/adventure predicted activities/sports content (Beta = 0.18, p < 0.05). Activities/sports content was also positively related to knowledge/intellectual (Beta = 0.16, p < 0.001) and escape/entertainment/prestige (Beta = 0.17, p < 0.05), meaning all four segments were attracted to it.
  • H4 was not supported: novelty/adventure did not significantly predict nature/outdoor content (Beta = 0.15, p > 0.05). Nature/outdoor content was positively related to knowledge/intellectual (Beta = 0.24, p < 0.001) and sports (Beta = 0.22, p < 0.001).
  • H5 was supported: escape/entertainment/prestige predicted safety/luxury content (Beta = 0.59, p < 0.001). The models explained 44% of culture/history, 42% of activities/sports, 22% of nature/outdoors, and 28% of safety/luxury variability, as reported.

Methods

  • Quantitative online questionnaire with 221 respondents in Greece, collected 6–26 June 2019. The sample was 58.4% female, 75.1% aged 18–30, 48.9% with higher education, and 38.9% with postgraduate education.
  • Measures were based on Oh et al.: 18 push and 18 pull items rated on a 1–5 Likert scale, with pull items framed as social media content about destinations. A pilot study used 10 experts.
  • Analysis used SPSS v.23; Cronbach’s alpha was greater than 0.70 for all push and pull factors. Four two-step hierarchical regressions used push motivations as independent variables, demographics (sex, age, education) as covariates, and pull factors as dependent variables.

Limitations

  • Stated: the sample is concentrated in the young 18–30 age group, and the research was conducted only for the Greek market, so different populations may produce different segments or push factors.
  • Stated: pull items were selected from prior studies of tangible destination elements and adapted to social media; future qualitative research could define more pull items and factors.
  • Evident: the cross-sectional, self-report online survey limits causal inference, and the young, single-country sample limits generalizability beyond Greek travelers.

Model-written summary. Check it against the paper before relying on it.

Integrity signals

Registry

Crossref · 10.3390/su12114770

Cites

69 of 69 references verified0 citation errors · 0 not checkable

Statistics

Nothing to recompute.

Claims the paper makes

0 of 26 cited sources checked · 0 supported · 0 flagged

  • Findingown data

    The models explain the relationships between tourists' push motivations to travel and the types of content they want to view on social media (pull factors).

    “These models explain the relationships between tourists' push motivations to travel and the types of content they want to view on social media (i.e., pull factors).”
    Quote in the paperSubstantial claim
    • Rests on an assumption: The topic of the content is the most significant aspect for marketing experts.
  • Findingown data

    The analysis shows important relationships between the four segments and the pull motivation factors on social media.

    “This analysis also shows the important relationships between these segments and the pull motivation factors on social media.”
    Quote in the paperSubstantial claim
    • Rests on an assumption: The topic of the content is the most significant aspect for marketing experts.
  • Findingcitation

    The respondents were classified into four main segments according to their travel motives.

    “The respondents have been classified into four segments, according to the motives that more greatly influence their desire to travel.”
    • Also stated in: § 5. Results and Discussion · plain
      “Thus, the respondents were classified into four main segments according to their travel motives.”
    Quote in the paperSubstantial claim
  • Findingown data

    The model for pull variable 'safety/luxury' explains 28% of its variability (R2=0.28).

    “The model for the pull variable”
    Quote in the paperNot a substantial claim
  • Findingown data

    Push variable 'knowledge/intellectual' has a positive effect on pull factor 'activities/sports' (Beta=0.16, p<0.001).

    “Two more push variables,”
    Quote in the paperNot a substantial claim
  • Classified as probably not a substantial claim. 26
  • The quote only partly states this claim. 2
  • May combine two claims. 14

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The 'Sports' segment concerns people who want to be physically active during their vacations and to attend or participate in sports activities.

    “(4)”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingreasoning

    The 'Escape/entertainment/prestige' segment includes those who seek comfort, luxury, relaxation, and fun during their vacation.

    “(3)”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingown data

    The 'Knowledge/intellectual' segment consists of participants who tend to prioritize enhancing their knowledge during vacations and experiencing a new culture and traditions, including visiting historical places.

    “(1)”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Findingreasoning

    The 'Novelty/adventure' segment consists of people who seek originality, new and fresh experiences, and adventure during their vacation.

    “(2)”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S1 (asserted), S3 (load-bearing), S4 (based).

    Findingnone given

    The relationship between push factor 'novelty/adventure' and pull factor 'nature/outdoor' is not statistically significant (Beta=0.15, p>0.05).

    “The two-step regression analysis with the pull variable”
    Quote in the paperNot a substantial claim

  • The quote only partly states this claim.

    Findingown data

    Push variable 'novelty/adventure' positively influences pull variable 'activities/sports' (Beta=0.18, p<0.05).

    “The push variable”
    • Also stated in: § 6. Conclusions · plain
      “In a similar way, there is a positive relationship between the push motivation variable”
    Quote in the paperSubstantial claim

  • May combine two claims.

    Findingown data

    Only one of the research hypotheses was rejected, whereas some new relationships emerged.

    “Only one of the research hypotheses was rejected, whereas some new relationships emerged.”
    Quote in the paperSubstantial claim

  • The quote only partly states this claim.

    Findingnone given

    In the present study, the Greek market was segmented into four different groups: 'knowledge/intellectual', 'novelty/adventure', 'escape/entrainment/prestige' and 'sports'.

    “In the present study, the Greek market was segmented into four different groups:”
    Quote in the paperSubstantial claim

  • Probably not a substantial claim: may not pass S1 (asserted), S3 (load-bearing), S4 (based).

    Findingnone given

    The pull variable 'activities/sports' has a statistically significant positive relationship with all four push variables.

    “The pull variable”
    Quote in the paperNot a substantial claim

  • Classified as probably not a substantial claim.

    Premisecitation

    One of the most important variables explaining consumer behavior is motivation.

    “One of the most important variables explaining consumer behavior is motivation [49].”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites [49] Hudson, S. (2008). Tourism and Hospitality Marketing: A Global Perspective, Sage. source

      Not checked in the free run.

  • May combine two claims.

    Study design and conductown data

    Cronbach's alpha is greater than 0.70 for all pull factors, ensuring internal consistency reliability, and no items should be deleted to improve it.

    “Cronbach's alpha is greater than 0.70 for all the pull factors, ensuring the internal consistency reliability of the variables, while it appears that none of these factors will be improved if any of the items are deleted.”
    Quote in the paperNot a substantial claim

  • Classified as probably not a substantial claim.

    Premisecitation

    Market segmentation helps tourism businesses and organizations to create more successful marketing strategies and promotional actions.

    “According to the conclusions of this survey, market segmentation helps tourism businesses and organizations to create more successful marketing strategies and promotional actions.”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites Baloglu and Uysal [16] Baloglu, 1996, Market segments of Push and pull motivations: A canonical correlation approach, Int. J. Contemp. Hosp. Manag. source

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Visual content, such as photos and videos, is the type of content that generates the most comments and user engagement on social media.

    “Mariani et al. [37] show that visual content, such as photos and videos, is the type of content that generates the most comments and user engagement.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites Mariani et al. [37] Mariani, 2016, Facebook as a destination marketing tool: Evidence from Italian regional Destination Management Organizations, Tour. Manag. source

      Not checked in the free run.

  • Classified as probably not a substantial claim.

    Premisecitation

    A generally accepted analysis of tourism motivation is based on push and pull factors.

    “A generally accepted analysis of tourism motivation is based on push and pull factors [13,14].”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites [13] Yuan, 1990, Motivational determinants of international pleasure time, J. Travel Res. source

      Not checked in the free run.

    • cites [14] Uysal, 1993, Motivation of pleasure travel and tourism, Enc. Hosp. Tour.

      Not checked in the free run.

  • Classified as probably not a substantial claim. May combine two claims.

    Premisecitation

    Greece depends heavily on tourism, with tourism accounting for 12.1% of GDP and 20.8% of the total Greek economy, and providing 846,200 jobs (21.7% of total employment).

    “Tourism accounts for 12.1% of GDP, and 20.8% of the total Greek economy, while it provides 846,200 jobs (21.7% of total employment) [64].”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites [64] (2020, May 27). World Travel and Tourism Council, Greece 2020 Annual Research: Key Highlights. Available online: https://wttc.org/Research/Economic-Impact/moduleId/704/itemId/119/controller/Download Request/action/QuickDownload.

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Travel motivation is considered one of the most important factors explaining tourist behavior because it constitutes the impulse and force behind each kind of behavior.

    “Tourism motivation is only one variable that explains tourist behavior; however, it is considered one of the most important factors, because it constitutes the impulse and the force behind each kind of behavior [15].”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [15] Crompton, 1979, Motivations of pleasure vacations, Ann. Tour. Res. source

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    There are about 8 million (74.9%) active social media users in Greece, and more than one fourth (25.8%) of Greeks use the Internet to buy tourism services.

    “There are about 8 million (74.9%) active social media users in Greece [65], whereas more than one fourth (25.8%) of Greeks use the Internet to buy tourism services [66].”
    Quote in the paperNot a substantial claim0 of 2 sources checked
    • cites [65] (2020, May 27). Hellenic Statistical Authority, Research on the Use of Information and Communication Technologies by Households and Individuals in 2019. Available online: https://www.statistics.gr/el/infographic-information-technologies-2019. source

      Not checked in the free run.

    • cites [66] (2020, May 27). Hellenic Statistical Authority, Use of Electronic Commerce and Security on the Internet 2019. Available online: https://www.statistics.gr/el/infographic-ecommerce-2019.

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Pull factors include tangible resources that determine the attractiveness of the destination, such as landscapes, beaches, and historical resources.

    “Pull factors include tangible resources that determine the attractiveness of the destination, such as landscapes, beaches, and historical resources [16].”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [16] Baloglu, 1996, Market segments of Push and pull motivations: A canonical correlation approach, Int. J. Contemp. Hosp. Manag. source

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Premisecitation

    Even though push variable 'sports' and pull variable 'nature/outdoor' do not represent the same market segment, they have a close relationship.

    “According to Baloglu and Uysal [16], even though the push variable”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [16] Baloglu, 1996, Market segments of Push and pull motivations: A canonical correlation approach, Int. J. Contemp. Hosp. Manag. source

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Premisecitation

    Tourists who want to stay fit during their vacations are attracted by destinations that offer sports activities.

    “Prior studies also support this relationship [16], highlighting that tourists who want to stay fit during their vacations are attracted by destinations that offer sports activities.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [16] Baloglu, 1996, Market segments of Push and pull motivations: A canonical correlation approach, Int. J. Contemp. Hosp. Manag. source

      Not checked in the free run.

  • May combine two claims.

    Interpretationcitation

    The growing interest in exercise and sports, as well as the trend of sharing fitness data through social media, may explain why social media content focusing on activities and sports attracts tourists from all segments.

    “This may be attributed to the growing interest in exercise and sports, as well as the trend of sharing fitness data through social media [70].”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites [70] Gui, X., Chen, Y., Caldeira, C., Xiao, D., and Chen, Y. (2017, January 6–11). When fitness meets social networks: Investigating fitness tracking and social practices on werun. Proceedings of the 2017 Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, Denver, CO, USA. source

      Not checked in the free run.

  • May combine two claims.

    Premisecitation

    The novelty seekers market segment has a high overlap with the sports seekers segment; they look for adventure and intense thrills during their holidays, in order to escape from their everyday life.

    “In their study, Oh et al. [17] found that the novelty seekers market segment has a high overlap with the sports seekers segment; they look for adventure and intense thrills during their holidays, in order to escape from their everyday life.”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [17] Oh, 1995, Product bundles and market segments based on travel motivations: A canonical correlation approach, Int. J. Hosp. Manag. source

      Not checked in the free run.

  • May combine two claims.

    Premisecitation

    Most tourists in Greece are interested in relaxing and sunbathing on a beach under the sun, visiting archaeological sites, studying the history of the Ancient Greek civilization, meeting local communities, and eating traditional food.

    “Most tourists in Greece are interested in relaxing and sunbathing on a beach under the sun, visiting archaeological sites, studying the history of the Ancient Greek civilization, meeting local communities, and eating traditional food [73].”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites [73] Yfantidou, 2008, Tourist roles, gender and age in Greece: A study of tourists in Greece, Int. J. Sport Manag. Recreat. Tour. source

      Not checked in the free run.

  • Classified as probably not a substantial claim.

    Premisecitation

    The push factors represent the segmentation of a market.

    “According to previous studies [16,17], the push factors represent the segmentation of a market.”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites [16] Baloglu, 1996, Market segments of Push and pull motivations: A canonical correlation approach, Int. J. Contemp. Hosp. Manag. source

      Not checked in the free run.

    • cites [17] Oh, 1995, Product bundles and market segments based on travel motivations: A canonical correlation approach, Int. J. Hosp. Manag. source

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Interpretationreasoning

    Many young Greek tourists who try to stay fit on their holidays may prefer natural areas that offer opportunities for both hiking/jogging and photo-shooting.

    “This may lead many young Greek tourists who try to stay fit on their holidays to prefer natural areas that offer opportunities for both hiking/jogging and photo-shooting.”
    Quote in the paperNot a substantial claim
    • Rests on an assumption: The 'instagrammability' of a physical location is the most important factor for millennials in choosing a holiday destination.

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Study design and conductown data

    Participants were more likely to take up to 2 trips per year (32.1%) or 3-5 trips per year (35.7%).

    “Finally, participants were more likely to take up to 2 trips per year (32.1%), or 3-5 trips per year (35.7%).”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.

    Study design and conductown data

    The sample consisted of 221 participants, of whom 129 (58.4%) were female and 92 (41.6%) were male.

    “From a total of 221 participants, 129 (58.4%) identified themselves as female and 92 (41.6%) as male.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductown data

    Respondents were more likely to have higher or postgraduate education, with percentages of 48.9% and 38.9%, respectively.

    “The respondents were more likely to have higher or postgraduate education, with a percentage of 48.9% and 38.9%, respectively.”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Premisecitation

    Tourists who look for opportunities to increase their knowledge and satisfy their intellectual needs want to experience a culture different from their own and visit historic old cities.

    “This is in line with previous studies [16,17], showing that tourists who look for opportunities to increase their knowledge and satisfy their intellectual needs want to experience a culture that is different from their own and visit historic old cities.”
    Quote in the paperSubstantial claim0 of 2 sources checked
    • cites [16] Baloglu, 1996, Market segments of Push and pull motivations: A canonical correlation approach, Int. J. Contemp. Hosp. Manag. source

      Not checked in the free run.

    • cites [17] Oh, 1995, Product bundles and market segments based on travel motivations: A canonical correlation approach, Int. J. Hosp. Manag. source

      Not checked in the free run.

  • May combine two claims.

    Interpretationown data

    Social media content focusing on activities and sports could attract tourists from all segments of the market, a result inconsistent with prior findings [17].

    “It appears that social media content which focuses on activities and sports could attract tourists from all segments of the market, a result that is inconsistent with prior findings from the tourism literature [17].”
    Quote in the paperSubstantial claim0 of 1 sources checked
    • cites [17] Oh, 1995, Product bundles and market segments based on travel motivations: A canonical correlation approach, Int. J. Hosp. Manag. source

      Not checked in the free run.

  • May combine two claims.

    Premisecitation

    Tourists are intensely interested in fitness advice and techniques, searching for fitness centers, a fundamental component of the contemporary hospitality experience.

    “Nowadays, tourists are intensely interested in fitness advice and techniques, searching for fitness centers, a fundamental component of the contemporary hospitality experience [71].”
    Quote in the paperNot a substantial claim0 of 1 sources checked
    • cites [71] Zopiatis, 2017, Quality, satisfaction and customers’ future intention: The case of hotels’ fitness centers in Cyprus, J. Qual. Assur. Hosp. Tour. source

      Not checked in the free run.

  • Probably not a substantial claim: may not pass S2 (checkable), S3 (load-bearing), S4 (based).

    Interpretationreasoning

    Different populations could be segmented in a different way, forming dissimilar market segments or push factors.

    “Different populations could be segmented in a different way, formatting dissimilar market segments or push factors.”
    Quote in the paperNot a substantial claim

  • Classified as probably not a substantial claim.

    Interpretationreasoning

    These two Greek market segments appear to be the most susceptible to social media content focusing on the different types of sustainable tourism.

    “These two Greek market segments appear to be the most susceptible to social media content focusing on the different types of sustainable tourism.”
    Quote in the paperSubstantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductreasoning

    A different distribution of the sample may give different results.

    “As already mentioned, this age group represents the majority of social media users, but a different distribution of the sample may give different results.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S3 (load-bearing).

    Study design and conductcitation

    The selection of pull items displayed on social media was based on previous studies in which they represented tangible elements that could be found in a destination.

    “The selection of these elements was based on previous studies in which they represented tangible elements that could be found in a destination.”
    Quote in the paperNot a substantial claim

  • May combine two claims.

    Study design and conductreasoning

    The research was conducted for the Greek market, so the sample includes tourists who live in Greece.

    “The research was also conducted for the Greek market, so the sample includes tourists who live in Greece.”
    Quote in the paperNot a substantial claim

  • Probably not a substantial claim: may not pass S2 (checkable), S4 (based).

    Interpretationreasoning

    Their lifestyle and perceptions of health, wellness, and fitness seem to match social media pages which illustrate physical areas and outdoor activities.

    “Their lifestyle and perceptions of health, wellness, and fitness seem to match social media pages which illustrate physical areas and outdoor activities.”
    Quote in the paperNot a substantial claim
37 of 37

  • The paper relies on this without support.

    The topic of the content is the most significant aspect for marketing experts.

    “Apart from the type, timing, and length of the content posted on social media, the most significant aspect for marketing experts is considered to be the topic of the content, which means all the creative elements that either portray or describe a feature of a destination.”

  • The paper relies on this without support.

    The role of social media has been neglected in the stream of research on push and pull travel motivation.

    “The role of social media has been neglected in the stream of research on push and pull travel motivation.”

  • The paper relies on this without support.

    The 'instagrammability' of a physical location is the most important factor for millennials in choosing a holiday destination.

    “The”
3 of 3

Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

  • The push and pull motivation theory can explain that tourists' behavioral intentions in health and wellness tourism are driven by motivation.

    “The push and pull motivation theory can be applied to explain that tourists’ behavioral intentions in health and wellness tourism are driven by motivation [34,35,36].”

    From Health and Wellness Tourists’ Motivation and Behavior Intention: The Role of Perceived Value (2023) · cites this paper as [36]

    Section 2.3, “Push and Pull Travel Motivation” (page not provided), describes push and pull factors as an explanation of tourist behavior and notes a relationship between motivation and behavioral intention. It does not address health and wellness tourism specifically, so it does not establish the claim for that setting. (LLM, conf=0.85)

    Experimental — accuracy not yet measured

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

Each contradiction between two passages listed here was confirmed by an independent check.

  • Age effect on activities/sports has the opposite sign in Table 6

    Minor

    The prose says older respondents are less likely to be influenced, but reports a positive beta of 0.16. Table 6 instead gives the age coefficient for the activities/sports model as −0.16; it also marks it ** (p < 0.01), rather than *** (p < 0.001).

  • Maslow citation points to a different reference

    Minor

    The text cites reference 51 for Maslow's theory, but reference 51 is by Dann; Maslow's book is listed as reference 52.

  • Reported R2 values are adjusted R2 values

    Minor

    The four values described as R2 match the adjusted R2 row of Table 6. The R2 values for the corresponding models are 0.46, 0.44, 0.24, and 0.31, not 0.44, 0.42, 0.22, and 0.28.

3 of 3

Cites

Flagged first, then by citations

Research works printed but not linked: 2

  1. Uysal, 1993, Motivation of pleasure travel and tourism, Enc. Hosp. Tour., 21, 798
  2. Manap, K.A., and Adzharudin, N.A. (2013, January 16–19). The role of user generated content (UGC) in social media for tourism sector. Proceedings of the 2013 WEI International Academic Conference Proceedings, Istanbul, Turkey.

Cited by

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Related

Authors
Katsikari, C., Hatzithomas, L., Fotiadis, T., & Folinas, D.
Affiliations
  • University of Macedonia (GR)
  • Democritus University of Thrace (GR)
  • International Hellenic University (GR)
Corresponding author
Hatzithomas, Leonidas
ORCID
Venue
Sustainability
Publisher
MDPI AG
Published
2020-06-11
Volume
12
Issue
11
Pages
4770
ISSN
2071-1050 (ISSN-L)
DOI
10.3390/su12114770
OpenAlex
W3034831319
Semantic Scholar
ccc46c77b12c15accc1bae6dd58b72b6e71a1296
Cited by
112
References
69
Citations by year
2026: 13 · 2025: 18 · 2024: 26 · 2023: 23 · 2022: 16 · 2021: 13 · 2020: 3
FWCI
18.40
Type
journal article
Language
en
Open access
Licence
Locations
  • Sustainability (publishedVersion, cc-by)
  • RePEc: Research Papers in Economics (submittedVersion)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics
  • Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Hospitality and Tourism Education
Keywords
push and pull motivation, tourist motivation, tourist segmentation, social media marketing, tourism promotion, Greek tourism, tourist attraction factors, outbound tourism

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