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NEWS FRAMING THEORY AND RESEARCH
Abstract
Artists know that the frame placed around a painting can affect how viewers interpret and react to the painting itself. As a result, some artists take great care in how they present their work, choosing a frame that they hope will help audiences see the image in just the right way. Journalists-often subconsciously-engage in essentially the same process when they decide how to describe the political world. They choose images and words that have the power to influence how audiences interpret and evaluate issues and policies. The simplicity of this analogy belies the complexity of the process and effects of framing in the news, however. Framing in the field of communication has been characterized by equal degrees of conceptual obliqueness and operational inconsistency (Scheufele & Tewksbury, 2007). Part of this vagueness at different levels stems from the fact that framing researchers have often approached the theory very inductively and examined framing as a phenomenon without careful explication of the theoretical premises and their operational implications.
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The framing of a problem and its associated solutions has a powerful effect on how people, including the public as those who may benefit or be harmed by an AI system, perceive the world and act in it.
“The framing of a problem (and its associated 'solutions') has a powerful effect on how people - and thus the public as those who may benefit, or be harmed by an AI system - perceive the world and act in it, e.g., [42].”
From AI for the Common Good?! Pitfalls, challenges, and ethics pen-testing (2019) · cites this paper as [42]
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“of a problem (and its associated “solutions”) has a powerful effect on how people – and thus the public as those who may benefit, or be harmed by an AI system – perceive the world and act in it, e.g., [42]. Frames can themselves be objects of knowledge, that is, statements can be made about them and discussed. For examp…”
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Metadata
- Authors
- Tewksbury, D. H., & Scheufele, D. A.
- Affiliations
- University of Wisconsin–Madison (US)
- Venue
- Media Effects
- Publisher
- Routledge
- Published
- 2009-01-13
- Pages
- 33-49
- OpenAlex
- W70510874
- Cited by
- 291
- References
- 1
- Citations by year
- 2025: 28 · 2024: 21 · 2023: 33 · 2022: 34 · 2021: 14 · 2020: 17 · 2019: 16 · 2018: 9 · 2017: 14 · 2016: 21 · 2015: 23 · 2014: 16 · 2013: 18 · 2012: 13
- FWCI
- 33.09
- Type
- book chapter
- Language
- en
- Open access
- closed
- Locations
- Routledge eBooks (publishedVersion)
- Topics
- Social Sciences › Communication › News Media Framing and Political Communication
- Social Sciences › Communication › Journalism and Media Studies
- Social Sciences › Communication › Communication and COVID-19 Impact
- Keywords
- news framing, framing theory, political communication, news media, audience interpretation, framing effects
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