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SWOT analysis applications: An integrative literature review
Open accessAbstract
A strengths, weaknesses, opportunities, and threats (SWOT) analysis has become a key tool used by businesses for strategic planning. Scholars have conducted SWOT research for over six decades. However, a collective understanding of SWOT analysis remains vague. This study accessed, analyzed, and synthesized the SWOT literature, allowing for new theoretical perspectives and frameworks to emerge. Using an integrative literature review, this study reviewed SWOT studies historically, providing a greater understanding of the SWOT analysis in different sectors and the different approaches used in SWOT studies. Furthermore, it fills the knowledge gap in the strategic planning context and indicates meaningful implications for managers that could help improve their strategic decisions.
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“In particular, education and health care are both major areas where SWOT has been frequently used [27].”
From Developing Medical Education Curriculum Reform Strategies to Address the Impact of Generative AI: Qualitative Study (2023) · cites this paper as [27]
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Kraujalienė, L., & Kromalcas, S. (2022) · Verslas teorija ir praktika · doi:10.3846/btp.2022.17223 · Cited by 3
Metadata
- Authors
- Benzaghta, M. A., Elwalda, A., Mousa, M., Erkan, I., & Rahman, M.
- Affiliations
- Misurata University (LY)
- Izmir Katip Celebi University
- University of South Florida (US)
- Venue
- Journal of Global Business Insights
- Published
- 2021-03
- Volume
- 6
- Issue
- 1
- Pages
- 55-73
- ISSN
- 2640-6470 (ISSN-L)
- 2640-6489
- OpenAlex
- W3134333045
- Semantic Scholar
- 58c6933d57b625742d09175122c444eac0af457b
- Cited by
- 615
- References
- 146
- Citations by year
- 2026: 74 · 2025: 152 · 2024: 177 · 2023: 129 · 2022: 65 · 2021: 17
- FWCI
- 86.51
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- cc-by-nc
- Locations
- Journal of Global Business Insights (publishedVersion, cc-by-nc)
- Digital Commons - University of South Florida (University of South Florida) (submittedVersion, cc-by-nc)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Strategic Planning and Analysis
- Social Sciences › Business, Management and Accounting › Strategy and Management › Competitive and Knowledge Intelligence
- Social Sciences › Business, Management and Accounting › Strategy and Management › Business Strategies and Innovation
- Keywords
- SWOT analysis, strategic planning, strategic decision-making, strengths, weaknesses, opportunities, threats
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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