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The Experience Economy
Abstract
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of this book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
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Cited by
Customer experience creation: Determinants, dynamics and management strategies
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009) · Journal of Retailing · doi:10.1016/j.jretai.2008.11.001 · Cited by 3,140
Eight types of product–service system: Eight ways to sustainability? Experiences from SusProNet
Tukker, A. (2004) · Business Strategy and the Environment · doi:10.1002/bse.414 · Cited by 2,456
Product services for a resource-efficient and circular economy – a review
Tukker, A. (2015) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2013.11.049 · Cited by 1,961
Quan, S., & Wang, N. (2004) · Tourism Management · doi:10.1016/s0261-5177(03)00130-4 · Cited by 1,721
The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model
Vargo, S. L., & Lusch, R. F. (2004) · Journal of Service Research · doi:10.1177/1094670503262946 · Cited by 1,338
Metadata
- Authors
- Joseph Pine, B., & Gilmore, J. H.
- Venue
- Reinventing the Museum
- Published
- 2012
- Pages
- 163-169
- OpenAlex
- W583583424
- Cited by
- 1,886
- References
- 0
- Type
- other
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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