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The DOI matches its Crossref record; 42 of the 43 references it cites were found in a registry or an index, and 1 are not checked yet.

Mapping Internet Celebrity on TikTok: Exploring Attention Economies and Visibility Labours

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Abidin, Crystal·2020·Cultural Science Journal
DOI 10.5334/csci.140
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Abstract

With its rapid uptake among young people around the world, it is no surprise that TikTok is buzzing with cultures and practices of internet celebrity. Most notably, the platform is becoming more commercial and professionalized with the rise of TikTok Influencers, advertising networks, and agencies dedicated to monetizing content and embedding advertising on TikTok, and top TikTok Influencers raking in millions in income annually. However, little is known about the constitution of internet celebrity on TikTok yet, and existing models of internet celebrity on predecessor apps like Instagram and YouTube do not neatly apply to the distinctive terrain of TikTok. As such, this paper is an exploratory study into the makings of internet celebrity cultures on TikTok, focused on how attention economy and visibility labour practices have emerged as a result of the app’s features. With empirical data drawn from an extended period in-depth digital ethnography, and analyses and insights informed and supported by traditional anthropological participant observation and personal interviews with TikTok Influencers and agencies, this scoping paper offers a foundation for how celebrity, attention, and visibility are constituted across TikTok’s platform norms and features.

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Research works printed but not linked: 4

  1. Abidin, C. 2015. Communicative <3 Intimacies: Influencers and Perceived Interconnectedness. Ada: A Journal of Gender, New Media, & Technology, 8. DOI:10.1080/1369118X.2018.143 7204 · DOI
  2. Lobato, R. 2018. On discoverability. Flow Journal, 24(8).
  3. Matamoros-Fernández, A and Kaye, DBV. 2020. TikTok suicide video: it’s time platforms collaborated to limit disturbing content. The Conversation, 8 September [online access athttps://theconversation.com/ tiktok-suicide-video-its-time-platforms-collaborated-to-limit-disturbing-content-145756 last accessed 23 September 2020]. · DOI
  4. Neyaz, A, Kumar, A, Krishnan, S, Placker, J and Liu, Q. 2020. Security, privacy & steganographic analysis of Faceapp & TikTok. International Journal of Computer Science & Security, 14(2): 38–59.

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Metadata

Authors
Abidin, C.
Affiliations
Curtin University (AU)
Corresponding author
Abidin, Crystal
ORCID
Abidin, Crystal
Venue
Cultural Science Journal
Publisher
Walter de Gruyter GmbH
Published
2020-01-01
Volume
12
Issue
1
Pages
77-103
ISSN
1836-0416 (ISSN-L)
DOI
10.5334/csci.140
OpenAlex
W3123415290
Cited by
564
References
42
Citations by year
2026: 135 · 2025: 133 · 2024: 116 · 2023: 94 · 2022: 62 · 2021: 23
FWCI
21.03
Type
journal article
Language
en
Open access
Licence
Locations
  • Cultural Science Journal (publishedVersion, cc-by)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Funders
  • Tencent
  • Curtin University of Technology
  • Australian Research Council (DE190100789)
Topics
  • Social Sciences › Communication › Media and Digital Communication
  • Social Sciences › Gender Studies › Gender, Feminism, and Media
  • Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
Keywords
internet celebrities, TikTok, attention economy, TikTok influencers, influencer marketing, youth, digital labor

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