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Cited by 2,755Impact of AI and Big Data on Business and SocietyArtificial Intelligence ApplicationsAI and HR Technologies

The DOI matches its Crossref record; 102 of the 102 references it cites were found in a registry or an index; 31 of the 142 sources its claims cite were checked for support.

Artificial Intelligence and Management: The Automation–Augmentation Paradox

Raisch, Sebastian, Krakowski, Sebastian·2021·Academy of Management Review

Abstract

Taking three recent business books on artificial intelligence (AI) as a starting point, we explore the automation and augmentation concepts in the management domain. Whereas automation implies that machines take over a human task, augmentation means that humans collaborate closely with machines to perform a task. Taking a normative stance, the three books advise organizations to prioritize augmentation, which they relate to superior performance. Using a more comprehensive paradox theory perspective, we argue that, in the management domain, augmentation cannot be neatly separated from automation. These dual AI applications are interdependent across time and space, creating a paradoxical tension. Overemphasizing either augmentation or automation fuels reinforcing cycles with negative organizational and societal outcomes. However, if organizations adopt a broader perspective comprising both automation and augmentation, they could deal with the tension and achieve complementarities that benefit business and society. Drawing on our insights, we conclude that management scholars need to be involved in research on the use of AI in organizations. We also argue that a substantial change is required in how AI research is currently conducted in order to develop meaningful theory and to provide practice with sound advice.

Overview

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Crossref · 10.5465/amr.2018.0072

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102 of 102 references verified0 citation errors · 0 not checkable

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Cites

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Research works printed but not linked: 15

  1. Bergstein B., 2019, MIT Technology Review, 122, 82
  2. Cariani P., 2010, Constructivist Foundations, 5, 86
  3. Davenport T. H., 2016, Only humans need apply: Winners and losers in the age of smart machines
  4. Derrida J., 1967, De la grammatologie
  5. Ford M., 2015, The rise of the robots: Technology and the threat of mass unemployment
  6. Goodwin, R., Maria, J., Das, P., Horesh, R., Segal, R., Fu, J. & Harris, C. 2017. AI for fragrance design. Proceedings of the Machine Learning for Creativity and Design Workshop at NIPS . San Diego, CA: Neural Information Processing Systems Foundation.
  7. Greenwald H. S., 2017, Frontiers in Robotics and AI, 3, 1
  8. Marr B., 2018, Forbes
  9. Mitchell T. M., 1997, Machine learning
  10. O’Neil C., 2016, Weapons of math destruction: How big data increases inequality and threatens democracy
  11. Press G., 2016, Forbes
  12. Rai A., 2019, MIS Quarterly, 43, iii
  13. Taylor M. E., 2009, Journal of Machine Learning Research, 10, 1633
  14. Westcott Grant K., 2018, Forbes
  15. Zuboff S., 2019, The age of surveillance capitalism: The fight for a human future at the new frontier of power

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Metadata

Authors
Raisch, S., & Krakowski, S.
Affiliations
  • University of Geneva (CH)
  • Stockholm School of Economics (SE)
Venue
Academy of Management Review
Published
2021-01
Volume
46
Issue
1
Pages
192-210
ISSN
  • 0363-7425 (ISSN-L)
  • 1930-3807
OpenAlex
W4247155454
Cited by
2,755
References
95
Citations by year
2026: 1391 · 2025: 586 · 2024: 318 · 2023: 235 · 2022: 156 · 2021: 65
FWCI
117.58
Type
journal article
Language
en
Open access
closed
Locations
Academy of Management Review (publishedVersion)
Funders
  • National Science Foundation
  • European Commission (856688)
  • Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung (185164, 181364)
Topics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Impact of AI and Big Data on Business and Society
  • Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
  • Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › AI and HR Technologies
Keywords
artificial intelligence in organizations, automation, augmentation, paradox theory, human-machine collaboration, organizational performance, societal impact of AI

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CoChat. (2026). Citation check: Artificial Intelligence and Management: The Automation–Augmentation Paradox. https://app.cochat.ai/papers/10.5465/amr.2018.0072
The paper
Raisch, S., & Krakowski, S. (2021). Artificial Intelligence and Management: The Automation–Augmentation Paradox. Academy of Management Review. https://doi.org/10.5465/amr.2018.0072

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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