Opportunity Identification and Its Role in the Entrepreneurial Classroom: A Pedagogical Approach and Empirical Test
Abstract
Opportunity identification is emerging as an important content area in entrepreneurship education. We propose that opportunity identification is a competency that can be developed as are other unique competencies and that the entrepreneurship classroom is an appropriate venue for developing the skills necessary to improve the ability to identify opportunities. Using a variation of a Solomon Four Group Designed experiment, our results show that individuals can learn processes of opportunity identification and improve both the number of ideas generated and the innovativeness of those ideas. In addition, the results indicate that a predisposition toward innovation does not significantly alter the ability to learn processes of opportunity identification.
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Time frames in (quasi) experimental studies evaluating outcomes of entrepreneurship education range between 11 weeks and 1 year.
“As a matter of fact, time frames in these studies range between 11 weeks and 1 year (DeTienne & Chandler, 2004;Friedrich, Glaub, Gramberg, & Frese, 2006;von Graevenitz et al., 2010;Oosterbeek et al., 2010;Peterman & Kennedy, 2003;Souitaris et al., 2007).”
From Putting Entrepreneurship Education Where the Intention to Act Lies: An Investigation Into the Impact of Entrepreneurship Education on Entrepreneurial Behavior (2015) · cites this paper as DeTienne & Chandler, 2004
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References 76 · Cited by 593
- Authors
- DeTienne, D. R., & Chandler, G. N.
- Affiliations
- Utah State University (US)
- ORCID
- DeTienne, Dawn R.
- Venue
- Academy of Management Learning & Education
- Publisher
- Academy of Management
- Published
- 2004-09
- Volume
- 3
- Issue
- 3
- Pages
- 242-257
- ISSN
- 1537-260X (ISSN-L)
- 1944-9585
- OpenAlex
- W2125913228
- Cited by
- 593
- References
- 76
- Citations by year
- 2026: 13 · 2025: 19 · 2024: 21 · 2023: 34 · 2022: 32 · 2021: 42 · 2020: 47 · 2019: 34 · 2018: 39 · 2017: 46 · 2016: 42 · 2015: 39 · 2014: 54 · 2013: 30 · 2012: 21
- FWCI
- 13.19
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Academy of Management Learning and Education (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Management and Marketing Education
- Social Sciences › Education › Vocational and Entrepreneurial Education
- Keywords
- opportunity recognition, entrepreneurship education, entrepreneurial skills, idea generation, innovativeness, teaching methods
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