The DOI matches its Crossref record; 46 of the 46 references it cites were found in a registry or an index.
The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity
Open accessAbstract
According to Marketing Science Institute (2002), one of the major objectives of marketing research is to assess the strength of brand equity. It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process (Norjaya Mohd. Yasin & Abdul Rahman Zahari, 2011). The aim of this study is to find out the indirect relationship amongst the brand equity dimensions on brand equity. For the purpose of this study, brand equity dimensions include brand association, brand awareness, brand loyalty, perceived quality and brand image. In this study, a sum of 300 usable questionnaires were gathered. The result indicates a mediating relationship amongst the dimensions of brand equity on brand equity.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Baron, R. M., & Kenny, D. A. (1986) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.51.6.1173 · Cited by 91,532
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Zeithaml, V. A. (1988) · Journal of Marketing · doi:10.1177/002224298805200302 · Cited by 18,292
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Aaker, D. A. (1991) · Cited by 7,166
Marketing Research: An Applied Orientation
Kahle, L. R., & Malhotra, N. K. (1994) · Journal of Marketing Research · doi:10.2307/3151953 · Cited by 7,087
Satisfaction: a behavioral perspective on the consumer
(2010) · Choice Reviews Online · doi:10.5860/choice.47-6963 · Cited by 6,042
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Keller, K. L. (1997) · Cited by 4,774
Aaker, D. A. (1991) · Cited by 3,818
An Examination of Selected Marketing Mix Elements and Brand Equity
Yoo, B., Donthu, N., & Lee, S. (2000) · Journal of the Academy of Marketing Science · doi:10.1177/0092070300282002 · Cited by 3,363
Strategic Brand Management: Building, Measuring, and Managing Brand Equity.
(2000) · Journal of Consumer Marketing · doi:10.1108/jcm.2000.17.3.263.3 · Cited by 3,261
Cited by
Song, H., Wang, J., & Han, H. (2019) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2018.12.011 · Cited by 396
Rizwan, S., Al-Malkawi, H.-A., Gadar, K., Sentosa, I., & Abdullah, N. (2021) · ISRA International Journal of Islamic Finance · doi:10.1108/ijif-07-2019-0105 · Cited by 48
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, B., Fuentes-Blasco, M., & Gil-Saura, I. (2019) · Journal of Brand Management · doi:10.1057/s41262-019-00159-5 · Cited by 30
Metadata
- Authors
- Severi, E., & Ling, K. C.
- Venue
- Asian Social Science
- Published
- 2013-02-28
- Volume
- 9
- Issue
- 3
- ISSN
- 1911-2017 (ISSN-L)
- 1911-2025
- OpenAlex
- W1997104957
- Cited by
- 291
- References
- 46
- FWCI
- 41.75
- Type
- journal article
- Language
- en
- Open access
- hybrid
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity. https://app.cochat.ai/papers/10.5539/ass.v9n3p125
- The paper
- Severi, E., & Ling, K. C. (2013). The Mediating Effects of Brand Association, Brand Loyalty, Brand Image and Perceived Quality on Brand Equity. Asian Social Science. https://doi.org/10.5539/ass.v9n3p125
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
