Cited by 426Consumer Retail Behavior StudiesHalal products and consumer behaviorConsumer Behavior in Brand Consumption and Identification

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Relevancy and Measurement of Religiosity in Consumer Behavior Research

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Mokhlis, Safiek·2009·International Business Research

Abstract

Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behavior, religion as an element of culture has received only slight attention in the marketing literature. This study seeks to examine the influence of religiosity on one aspect of consumer behavior - shopping orientation. The findings revealed that three shopping orientation factors, namely quality consciousness, impulsive shopping and price consciousness were related to religiosity. It is suggested that religiosity should be included as a possible determinant of shopping orientations in consumer behavior models.

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Crossref · 10.5539/ibr.v2n3p75

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Metadata

Authors
Mokhlis, S.
Affiliations
Universiti Malaysia Terengganu (MY)
Corresponding author
Mokhlis, Safiek
Venue
International Business Research
Published
2009-06-16
Volume
2
Issue
3
ISSN
  • 1913-9004 (ISSN-L)
  • 1913-9012
OpenAlex
W2099261462
Cited by
426
References
2
Citations by year
2026: 15 · 2025: 18 · 2024: 25 · 2023: 28 · 2022: 36 · 2021: 40 · 2020: 54 · 2019: 50 · 2018: 34 · 2017: 23 · 2016: 19 · 2015: 25 · 2014: 25 · 2013: 10 · 2012: 12
FWCI
23.85
Type
journal article
Language
en
Open access
Licence
cc-by
Locations
  • International Business Research (publishedVersion, cc-by)
  • Greater South Information System
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
  • Social Sciences › Business, Management and Accounting › Marketing › Halal products and consumer behavior
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
Keywords
religiosity, consumer behavior, shopping orientation, quality consciousness, price consciousness, religion and culture, consumer behavior models

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