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Cited by 1,313

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Blink: the power of thinking without thinking

·2005·Choice Reviews Online

Abstract

How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables

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Metadata

Venue
Choice Reviews Online
Published
2005-07-01
Volume
42
Issue
11
Pages
42-6795-42-6795
ISSN
  • 0009-4978 (ISSN-L)
  • 1523-8253
OpenAlex
W4233448609
Cited by
1,313
References
0
Type
book review
Language
en
Open access
closed

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CoChat. (2026). Citation check: Blink: the power of thinking without thinking. https://app.cochat.ai/papers/10.5860/choice.42-6795
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Blink: the power of thinking without thinking. (2005). Choice Reviews Online. https://doi.org/10.5860/choice.42-6795

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.