The DOI matches its Crossref record.
Questionnaire design: how to plan, structure, and write survey material for effective market research
Abstract
Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research.
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Cited by
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Fuoli, M., & Hart, C. (2018) · Discourse & Society · doi:10.1177/0957926518770264 · Cited by 62
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Schweizer, A., Knoll, P., Urbach, N., von der Gracht, H. A., & Hardjono, T. (2020) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2020.2979286 · Cited by 39
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Bonsu, E., & Baffour-Koduah, D. (2023) · doi:10.2139/ssrn.4387107 · Cited by 26
“We used a close-ended fivepoint Likert scale which provides a higher level of impartiality and it is suitable discrimination for the research and also facilitates the understanding of the participants (Brace, 2004).”
BackgroundMethod
Metadata
- Venue
- Choice Reviews Online
- Publisher
- American Library Association
- Published
- 2013-09-19
- Volume
- 51
- Issue
- 02
- Pages
- 51-0965-51-0965
- ISSN
- 0009-4978 (ISSN-L)
- 1523-8253
- OpenAlex
- W1493845881
- Cited by
- 713
- References
- 0
- Type
- book review
- Language
- en
- Open access
- closed
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