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The theory of planned behavior: Selected recent advances and applications
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This editorial gives a brief introduction to the articles included in the thematic section of Europe's Journal of Psychology, which is devoted to selected recent advances and applications of the theory of planned behavior (TPB). The five contributions address two thematic streams: (1) adjustments and extensions of the original theory and (2) applications of the TPB in public health and the political sciences.
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“Meta-analytic work suggests that integrated models combining the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) explain substantially more variance in behavioral intentions to adopt technology than either TAM or TPB on their own[16],[17].”
From Enhancing Digital Financial Literacy and Digital Trust for Sustainable Online Loan Adoption among Micro-Entrepreneurs in Developing Economies (2026) · cites this paper as [16]
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The theory of planned behavior
Ajzen, I. (1991) · Organizational Behavior and Human Decision Processes · doi:10.1016/0749-5978(91)90020-t · Cited by 90,587
Psychology as a means of promoting human welfare.
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Canova, L., & Manganelli, A. M. (2020) · Europe’s Journal of Psychology · doi:10.5964/ejop.v16i3.1893 · Cited by 88
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Caputo, A. (2020) · Europe’s Journal of Psychology · doi:10.5964/ejop.v16i3.2213 · Cited by 26
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- Ajzen, I. (2012). The theory of planned behavior. In P. A. M. Lange, A. W. Kruglanski, & E. T. Higgins (Eds.), Handbook of theories of social psychology (Vol. 1, pp. 438–459). London, United Kingdom: SAGE.
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Metadata
- Authors
- Bosnjak, M., Ajzen, I., & Schmidt, P.
- Affiliations
- University of Massachusetts Amherst (US)
- Johannes Gutenberg University Mainz (DE)
- Venue
- Europe’s Journal of Psychology
- Published
- 2020-08-31
- Volume
- 16
- Issue
- 3
- Pages
- 352-356
- ISSN
- 1841-0413 (ISSN-L)
- PMC
- PMC7909498
- OpenAlex
- W3082048961
- Cited by
- 1,056
- References
- 7
- Citations by year
- 2026: 223 · 2025: 250 · 2024: 255 · 2023: 216 · 2022: 79 · 2021: 29 · 2020: 4
- Type
- journal article
- Language
- en
- Open access
- diamond
- doi.org
- Licence
- cc-by
- Locations
- Europe’s Journal of Psychology (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- Europe’s Journal of Psychology (acceptedVersion, cc-by)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- PsychOpen Gold (Leibniz Institute for Psychology) (submittedVersion, cc-by)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
- Social Sciences › Communication › Media Influence and Health
- Keywords
- theory of planned behavior, theory extension, public health applications, behavior prediction, attitude-behavior relationship
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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