Balaji, M.S.

Linking green skepticism to green purchase behavior

Goh, S. K., & Balaji, M. S. (2016) · Journal of Cleaner Production

Environmental Sustainability in BusinessPro-Environmental Behavior and Attitudes

Cited by 474

Constituents and consequences of smart customer experience in retailing

Roy, S. K., Balaji, M. S., Sadeque, S., Nguyen, B., & Melewar, T. C. (2017) · Technological Forecasting and Social Change

AI in Service InteractionsConsumer Retail Behavior Studies

Cited by 348

Why people participate in the sharing economy: an empirical investigation of Uber

Lee, Z. W. Y., Chan, T. K. H., Balaji, M. S., & Chong, A. Y.-L. (2018) · Internet Research

Sharing Economy and PlatformsTechnology Adoption and User Behaviour

Cited by 305

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

Kapoor, P. S., Balaji, M. S., Jiang, Y., & Jebarajakirthy, C. (2022) · Journal of Travel Research

Digital Marketing and Social MediaDiverse Aspects of Tourism Research

Cited by 185

Enhancing academic integrity among students in GenAI Era:A holistic framework

Rasul, T., Nair, S., Kalendra, D., Balaji, M. S., Santini, F. D. O., Ladeira, W. J., Rather, R. A., Yasin, N., Rodriguez, R. V., Kokkalis, P., et al. (2024) · The International Journal of Management Education

Academic integrity and plagiarismArtificial Intelligence in Education

Cited by 82

A multi-method approach to examining consumer intentions to use smart retail technology

Fazal-e-Hasan, S. M., Amrollahi, A., Mortimer, G., Adapa, S., & Balaji, M. S. (2021) · Computers in Human Behavior

Technology Adoption and User BehaviourAI in Service Interactions

Cited by 76

Green Skepticism: Review and Research Agenda

Sivapalan, A., Jebarajakirthy, C., Saha, R., Mehta, P., Balaji, M. S., & Maseeh, H. I. (2024) · Marketing Intelligence & Planning

Environmental Sustainability in BusinessSustainable Supply Chain Management

Cited by 35