Campbell, Colin

Good native advertising isn’t a secret

Campbell, C., & Marks, L. J. (2015) · Business Horizons

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 164

How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry: The Coming Reality of AI Fakes and Their Potential Impact on Consumer Behavior

Campbell, C., Plangger, K., Sands, S., Kietzmann, J., & Bates, K. (2022) · Journal of Advertising Research

Technology's Impact on MediaEthics and Social Impacts of AI

Cited by 156

The paradoxes of generative AI-enabled customer service: A guide for managers

Ferraro, C., Demsar, V., Sands, S., Restrepo, M., & Campbell, C. (2024) · Business Horizons

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 143

Understanding Why Consumers Don't Skip Pre-Roll Video Ads

Campbell, C., Mattison Thompson, F., Grimm, P. E., & Robson, K. (2017) · Journal of Advertising

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 112

The AI intelligence playbook: Decoding GenAI capabilities for strategic advantage

Campbell, C., Sands, S., Whittaker, L., & Mavrommatis, A. (2026) · Business Horizons

Artificial Intelligence ApplicationsImpact of AI and Big Data on Business and Society

Cited by 10

Marketing to the Machine: Rethinking Global Marketing for the AI Era

Sands, S., & Campbell, C. (2026) · Journal of Global Marketing

AI in Service InteractionsDigital Marketing and Social Media

Cited by 0