Vargo, Stephen L.

Evolving to a New Dominant Logic for Marketing

Vargo, S. L., & Lusch, R. F. (2004) · Journal of Marketing

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 14,779

Service-dominant logic: continuing the evolution

Vargo, S. L., & Lusch, R. F. (2008) · Journal of the Academy of Marketing Science

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 7,824

The Four Service Marketing Myths: Remnants of a Goods-Based, Manufacturing Model

Vargo, S. L., & Lusch, R. F. (2004) · Journal of Service Research

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 1,338

Contextualization and value-in-context: How context frames exchange

Chandler, J. D., & Vargo, S. L. (2011) · Marketing Theory

Service and Product InnovationManagement and Organizational Studies

Cited by 1,161

Service innovation in the digital age: Key contributions and future directions

Barrett, M., Davidson, E., Prabhu, J., & Vargo, S. L. (2015) · MIS Quarterly

Service and Product InnovationDigital Innovation in Industries

Cited by 956

The Service-Dominant Logic of Marketing

Lusch, R. F., & Vargo, S. L. (2014) · Routledge eBooks

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 546

Service-Dominant Logic: Premises, Perspectives, Possibilities

Lusch, R. F., & Vargo, S. L. (2014) · Cambridge University Press eBooks

Service and Product InnovationManagement and Organizational Studies

Cited by 335

Technology as an operant resource in service (eco)systems

Akaka, M. A., & Vargo, S. L. (2014) · Information Systems and e-Business Management

Service and Product InnovationInformation Systems Theories and Implementation

Cited by 335

Toward a Service (Eco)Systems Perspective on Value Creation

Wieland, H., Polese, F., Vargo, S. L., & Lusch, R. F. (2012) · International Journal of Service Science, Management, Engineering, and Technology

Service and Product InnovationComplex Systems and Decision Making

Cited by 299

Inversions of service-dominant logic

Vargo, S. L., & Lusch, R. F. (2014) · Marketing Theory

Service and Product InnovationManagement and Organizational Studies

Cited by 253