Tormala, Zakary L.

Mediation Analysis in Social Psychology: Current Practices and New Recommendations

Rucker, D. D., Preacher, K. J., Tormala, Z. L., & Petty, R. E. (2011) · Social and Personality Psychology Compass

Advanced Causal Inference TechniquesPsychometric Methodologies and Testing

Cited by 2,430

Consumer conviction and commitment: An appraisal‐based framework for attitude certainty

Rucker, D. D., Tormala, Z. L., Petty, R. E., & Briñol, P. (2014) · Journal of Consumer Psychology

Social and Intergroup PsychologyConsumer Behavior in Brand Consumption and Identification

Cited by 202

Memory-based versus on-line processing: Implications for attitude strength

Bizer, G. Y., Tormala, Z. L., Rucker, D. D., & Petty, R. E. (2006) · Journal of Experimental Social Psychology

Social and Intergroup PsychologyBehavioral Health and Interventions

Cited by 132

The role of certainty (and uncertainty) in attitudes and persuasion

Tormala, Z. L. (2016) · Current Opinion in Psychology

Social and Intergroup PsychologyDecision-Making and Behavioral Economics

Cited by 109

The Curvilinear Relationship Between Attitude Certainty and Attitudinal Advocacy

Cheatham, L. B., & Tormala, Z. L. (2017) · Personality and Social Psychology Bulletin

Social and Intergroup PsychologyPsychology of Social Influence

Cited by 41