Hulland, John

Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1

Wade, M., & Hulland, J. (2004) · MIS Quarterly

Innovation and Knowledge ManagementInformation Technology Governance and Strategy

Cited by 2,822

Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences

van Doorn, J., Mende, M., Noble, S. M., Hulland, J., Ostrom, A. L., Grewal, D., & Petersen, J. A. (2017) · Journal of Service Research

AI in Service InteractionsSocial Robot Interaction and HRI

Cited by 1,344

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Hulland, J., Baumgartner, H., & Smith, K. M. (2018) · Journal of the Academy of Marketing Science

Survey Methodology and NonresponseBusiness Strategies and Management Research

Cited by 1,067

Review articles: purpose, process, and structure

Palmatier, R. W., Houston, M. B., & Hulland, J. (2018) · Journal of the Academy of Marketing Science

Academic Writing and PublishingMeta-analysis and systematic reviews

Cited by 1,051

Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing

Thomaz, F., Salge, C., Karahanna, E., & Hulland, J. (2020) · Journal of the Academy of Marketing Science

AI in Service InteractionsPrivacy, Security, and Data Protection

Cited by 204