Huang, Ming-Hui

Artificial intelligence in service

Huang, M.-H., & Rust, R. T. (2018) · Journal of Service Research

AI in Service InteractionsImpact of AI and Big Data on Business and Society

Cited by 3,978

A strategic framework for artificial intelligence in marketing

Huang, M.-H., & Rust, R. T. (2021) · Journal of the Academy of Marketing Science

AI in Service InteractionsMarketing and Advertising Strategies

Cited by 2,059

Engaged to a Robot? The Role of AI in Service

Huang, M.-H., & Rust, R. T. (2021) · Journal of Service Research

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 1,185

The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)

Huang, M.-H., Rust, R., & Maksimovic, V. (2019) · California Management Review

AI and HR TechnologiesCorporate Management and Leadership

Cited by 591

The Service Revolution and the Transformation of Marketing Science

Rust, R. T., & Huang, M.-H. (2014) · Marketing Science

Service and Product InnovationMarketing and Advertising Strategies

Cited by 578

Technology-driven service strategy

Huang, M.-H., & Rust, R. T. (2017) · Journal of the Academy of Marketing Science

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 263

Service Research Priorities: Designing Sustainable Service Ecosystems

Field, J. M., Fotheringham, D., Subramony, M., Gustafsson, A., Ostrom, A. L., Lemon, K. N., Huang, M.-H., & McColl-Kennedy, J. R. (2021) · Journal of Service Research

Service and Product InnovationCustomer Service Quality and Loyalty

Cited by 202