Arnould, Eric J.

Consumer Culture Theory (CCT): Twenty Years of Research

Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market Dynamics

Cited by 3,677

River Magic: Extraordinary Experience and the Extended Service Encounter

Arnould, E. J., & Price, L. L. (1993) · Journal of Consumer Research

Customer Service Quality and LoyaltyAdventure Sports and Sensation Seeking

Cited by 2,572

How Brand Community Practices Create Value

Schau, H. J., Muñiz, A. M., & Arnould, E. J. (2009) · Journal of Marketing

Consumer Behavior in Brand Consumption and IdentificationService and Product Innovation

Cited by 2,444

Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation

Arnould, E. J., & Wallendorf, M. (1994) · Journal of Marketing Research

Consumer Behavior and Market DynamicsConsumer Behavior in Brand Consumption and Identification

Cited by 1,027

Postassimilationist Ethnic Consumer Research: Qualifications and Extensions

Askegaard, S., Arnould, E. J., & Kjeldgaard, D. (2005) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market Dynamics

Cited by 405

Exploring Consumptive Moments of Value‐Creating Practice in Online Community

Hartmann, B. J., Wiertz, C., & Arnould, E. J. (2015) · Psychology & Marketing

Digital Marketing and Social MediaKnowledge Management and Sharing

Cited by 77