So, Kevin Kam Fung

Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model

Min, S., So, K. K. F., & Jeong, M. (2019) · Journal of Travel & Tourism Marketing

Technology Adoption and User BehaviourSharing Economy and Platforms

Cited by 489

Platforms in the peer-to-peer sharing economy

Wirtz, J., So, K. K. F., Mody, M. A., Liu, S. Q., & Chun, H. H. (2019) · Journal of Service Management

Sharing Economy and PlatformsDigital Platforms and Economics

Cited by 414

The influence of customer brand identification on hotel brand evaluation and loyalty development

So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2013) · International Journal of Hospitality Management

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 328

Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications

Zhu, G., So, K. K. F., & Hudson, S. (2017) · International Journal of Contemporary Hospitality Management

Sharing Economy and PlatformsTechnology Adoption and User Behaviour

Cited by 298