Inside the sharing economy: Understanding consumer motivations behind the adoption of mobile applications

When making their first booking, consumers may encounter barriers including learning and set-up costs.

“When making their first booking, consumers may encounter barriers, including learning and set-up costs, and have self-efficacy concerns as they need to learn how to navigate the platform regarding what is occurring, why, how, who and when (Zhu et al., 2017).”

When making their first booking, consumers may have self-efficacy concerns as they need to learn how to navigate the platform.

“When making their first booking, consumers may encounter barriers, including learning and set-up costs, and have self-efficacy concerns as they need to learn how to navigate the platform regarding what is occurring, why, how, who and when (Zhu et al., 2017).”

Social interactions between actors can form an important part of the consumption experience and offer value.

“Social interactions between actors can form an important part of the consumption experience and offer value (Mody et al., 2017;So et al., 2018;Zhu et al., 2017), including authenticity (Guttentag et al., 2018;Poon and Huang, 2017) and local cultural aspects (Poon and Huang, 2017).”

High matching quality leads to superior functional value at an attractive price.

“The availability of a wide range of options combined with effective matching mechanisms frequently result in high matching quality with the heterogeneous needs of customers (Lalicic and Weismayer, 2017;Priporas et al., 2017), which, in turn, leads to superior functional value (Razli et al., 2017;Zhu et al., 2017) at an attractive price.”

One of the benefits users gain from participating in sharing platforms is perceived functional and economic value.

“One of the benefits users gain from participating in sharing platforms is perceived functional (and economic) value (Razli et al., 2017;Zhu et al., 2017;Eckhardt and Bardhi, 2015).”