Paul, Justin

Predicting green product consumption using theory of planned behavior and reasoned action

Paul, J., Modi, A., & Patel, J. (2016) · Journal of Retailing and Consumer Services

Environmental Sustainability in BusinessPro-Environmental Behavior and Attitudes

Cited by 2,399

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021) · International Journal of Consumer Studies

Meta-analysis and systematic reviewsBusiness Strategies and Management Research

Cited by 2,364

Service quality, consumer satisfaction and loyalty in hospitals: Thinking for the future

Meesala, A., & Paul, J. (2018) · Journal of Retailing and Consumer Services

Customer Service Quality and LoyaltyPatient Satisfaction in Healthcare

Cited by 668

The moderating influence of environmental consciousness and recycling intentions on green purchase behavior

Kautish, P., Paul, J., & Sharma, R. (2019) · Journal of Cleaner Production

Environmental Sustainability in BusinessPro-Environmental Behavior and Attitudes

Cited by 476

‘Masstige’ marketing: A review, synthesis and research agenda

Kumar, A., Paul, J., & Unnithan, A. B. (2020) · Journal of Business Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Cited by 437

International franchising: A literature review and research agenda

Rosado-Serrano, A., Paul, J., & Dikova, D. (2018) · Journal of Business Research

Franchising Strategies and PerformanceInternational Business and FDI

Cited by 401

Five decades of research on foreign direct investment by MNEs: An overview and research agenda

Paul, J., & Feliciano-Cestero, M. M. (2021) · Journal of Business Research

International Business and FDIInnovation and Knowledge Management

Cited by 401

ChatGPT and consumers: Benefits, Pitfalls and Future Research Agenda

Paul, J., Ueno, A., & Dennis, C. (2023) · International Journal of Consumer Studies

AI in Service InteractionsDigital Marketing and Social Media

Cited by 345

An innovation resistance theory perspective on purchase of eco-friendly cosmetics

Sadiq, M., Adil, M., & Paul, J. (2021) · Journal of Retailing and Consumer Services

Environmental Sustainability in BusinessConsumer Perception and Purchasing Behavior

Cited by 262

Healthcare apps’ purchase intention: A consumption values perspective

Chakraborty, D., & Paul, J. (2023) · Technovation

Health, Technology, Consumer BehaviorConsumer Behavior in Brand Consumption and Identification

Cited by 185

Role of artificial intelligence on consumer buying behavior: the dual effects of AI-enabled features on decision-making and trust

Bhojwani, R., Paul, J., & Srivastava, R. (2026) · Journal of Research in Interactive Marketing

AI in Service InteractionsTechnology Adoption and User Behaviour

Cited by 4