Berger, Jonah

What Makes Online Content Viral?

Berger, J., & Milkman, K. L. (2012) · Journal of Marketing Research

Digital Marketing and Social MediaComplex Network Analysis Techniques

Cited by 3,178

Word of mouth and interpersonal communication: A review and directions for future research

Berger, J. (2014) · Journal of Consumer Psychology

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 1,469

Uniting the Tribes: Using Text for Marketing Insight

Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O., & Schweidel, D. A. (2020) · Journal of Marketing

Computational and Text Analysis MethodsSentiment Analysis and Opinion Mining

Cited by 742

What Drives Immediate and Ongoing Word of Mouth?

Berger, J., & Schwartz, E. M. (2011) · Journal of Marketing Research

Digital Marketing and Social MediaConsumer Market Behavior and Pricing

Cited by 663

Subtle Signals of Inconspicuous Consumption

Berger, J., & Ward, M. (2010) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Cited by 652

Arousal Increases Social Transmission of Information

Berger, J. (2011) · Psychological Science

Child and Animal Learning DevelopmentMedia Influence and Health

Cited by 600

Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.

Berger, J., & Heath, C. (2008) · Journal of Personality and Social Psychology

Social and Intergroup PsychologyConsumer Behavior in Brand Consumption and Identification

Cited by 549

Valuable virality

Akpinar, E., & Berger, J. (2017) · Journal of Marketing Research

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 267

The science of sharing and the sharing of science

Milkman, K. L., & Berger, J. (2014) · Proceedings of the National Academy of Sciences

Academic Publishing and Open AccessClimate Change Communication and Perception

Cited by 154

Emotion and Virality: What Makes Online Content Go Viral?

Berger, J., & Milkman, K. L. (2013) · GfK Marketing Intelligence Review

Digital Marketing and Social MediaMedia and Digital Communication

Cited by 133

Seeing your life story as a Hero’s Journey increases meaning in life.

Rogers, B. A., Chicas, H., Kelly, J. M., Kubin, E., Christian, M. S., Kachanoff, F. J., Berger, J., Puryear, C., McAdams, D. P., & Gray, K. (2023) · Journal of Personality and Social Psychology

Identity, Memory, and TherapyPsychological Well-being and Life Satisfaction

Cited by 84

Beyond Viral: Interpersonal Communication in the Internet Age

Berger, J. (2013) · Psychological Inquiry

Media and Digital CommunicationDigital Communication and Language

Cited by 54

How Verb Tense Shapes Persuasion

Packard, G., Berger, J., & Boghrati, R. (2023) · Journal of Consumer Research

Digital Marketing and Social MediaPsychology of Social Influence

Cited by 36