Hoyer, Wayne D.

The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products

Raghunathan, R., Naylor, R. W., & Hoyer, W. D. (2006) · Journal of Marketing

Consumer Attitudes and Food LabelingNutrition, Health and Food Behavior

Cited by 1,289

An Examination of Consumer Decision Making for a Common Repeat Purchase Product

Hoyer, W. D. (1984) · Journal of Consumer Research

Decision-Making and Behavioral EconomicsConsumer Market Behavior and Pricing

Cited by 776

Promotion Signal: Proxy for a Price Cut?

Inman, J. J., McAlister, L., & Hoyer, W. D. (1990) · Journal of Consumer Research

Consumer Market Behavior and PricingConsumer Retail Behavior Studies

Cited by 483

Eating Healthy or Feeling Empty? How the “Healthy = Less Filling” Intuition Influences Satiety

Suher, J., Raghunathan, R., & Hoyer, W. D. (2016) · Journal of the Association for Consumer Research

Nutrition, Health and Food BehaviorConsumer Attitudes and Food Labeling

Cited by 86

Patient empowerment: A cross-disease exploration of antecedents and consequences

Prigge, J.-K., Dietz, B., Homburg, C., Hoyer, W. D., & Burton, J. L. (2015) · International Journal of Research in Marketing

Medication Adherence and CompliancePatient-Provider Communication in Healthcare

Cited by 80

How Speaking versus Writing to Conversational Agents Shapes Consumers’ Choice and Choice Satisfaction

Schindler, D., Maiberger, T., Koschate-Fischer, N., & Hoyer, W. D. (2024) · Journal of the Academy of Marketing Science

AI in Service InteractionsConsumer Behavior and Marketing Influence

Cited by 48