Sparks, Beverley A.

The impact of online reviews on hotel booking intentions and perception of trust

Sparks, B. A., & Browning, V. (2011) · Tourism Management

Digital Marketing and Social MediaDiverse Aspects of Tourism Research

Cited by 1,688

Justice strategy options for increased customer satisfaction in a services recovery setting

Sparks, B. A., & McColl-Kennedy, J. R. (2001) · Journal of Business Research

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 414

The influence of customer brand identification on hotel brand evaluation and loyalty development

So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2013) · International Journal of Hospitality Management

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 328

The Role of Gender in Reactions to Service Failure and Recovery

McColl-Kennedy, J. R., Daus, C. S., & Sparks, B. A. (2003) · Journal of Service Research

Customer Service Quality and LoyaltyAI in Service Interactions

Cited by 195

Restaurants and the tourist market

Sparks, B., Bowen, J., & Klag, S. (2003) · International Journal of Contemporary Hospitality Management

Culinary Culture and TourismDiverse Aspects of Tourism Research

Cited by 186