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Cited by 105Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing Influence

Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green‐luxury car

Ali, Afzaal, Xiaoling, Guo, Ali, Adnan, Sherwani, Mehkar, Muneeb, Farhan Muhammad·2019·Business Strategy and the Environment
DOI 10.1002/bse.2284
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Abstract

The purpose of the study is to investigate the effect of status motivation on customers' purchase intention of a green‐luxury car associated with owning a green‐luxury car, and whether materialism and horizontal–vertical individualism/collectivism moderate this relationship. The quantitative research methodology using online survey technique was used to collect cross‐cultural data from respondents (507) from China and Germany. Purposive sampling technique was used to identify and collect data from current and prospective customers of the BMW brand. Collected data were analyzed using structural equation modeling (SEM). The results demonstrated that materialism and cultural value (horizontal–vertical collectivism and vertical individualism) can serve as moderators of the effects of status motivation and purchase intention of the green‐luxury car. Although some studies have explored the factors involved in customer purchasing behaviour for green‐luxury products, our results theoretically and empirically show that materialism, vertical individualism, horizontal collectivism, and vertical collectivism enhance the positive effects of status motivation on customer purchasing behaviour for a green‐luxury car.

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Crossref · 10.1002/bse.2284

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  • By showing that sustainable clothing plays a significant role as conspicuous displays, this study contributes to the stream of literature on conspicuous consumption motives as a driver of sustainable consumption.

    “By showing that sustainable clothing plays a significant role as conspicuous displays, our study contributes to the stream of literature on conspicuous consumption motives as a driver of sustainable consumption (Ali et al., 2019;Amatulli et al., 2018;Griskevicius et al., 2010;Hammad et al., 2019;Johnson et al., 2018;Policarpo & Aguiar, 2020).”

    From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Ali et al., 2019

  • This finding makes a significant contribution to the literature on conspicuous consumption because this moderation mechanism has not been proposed previously.

    “This finding makes a significant contribution to the literature on conspicuous consumption (e.g., Ali et al., 2019;Amatulli et al., 2018;Griskevicius et al., 2010;Hammad et al., 2019;Johnson et al., 2018) because this moderation mechanism has not been proposed previously.”

    From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Ali et al., 2019

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Authors
Ali, A., Xiaoling, G., Ali, A., Sherwani, M., & Muneeb, F. M.
Affiliations
  • University of International Business and Economics (CN)
  • Business School University of International Business and Economics Beijing China
  • Xi'an Jiaotong University (CN)
Corresponding author
Ali, Adnan
ORCID
Venue
Business Strategy and the Environment
Publisher
Wiley
Published
2019-02-10
Volume
28
Issue
5
Pages
833-846
ISSN
  • 0964-4733 (ISSN-L)
  • 1099-0836
DOI
10.1002/bse.2284
OpenAlex
W2913489751
Cited by
105
References
4
Citations by year
2026: 12 · 2025: 18 · 2024: 13 · 2023: 25 · 2022: 12 · 2021: 15 · 2020: 9 · 2019: 1
FWCI
12.14
Type
journal article
Language
en
Open access
closed
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor)
Locations
Business Strategy and the Environment (publishedVersion)
Funders
  • National Natural Science Foundation of China (71472044)
  • Fundamental Research Funds for the Central Universities (CXTD9‐03)
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords
sustainable consumption, status motivation, purchase intention, materialism, individualism-collectivism, cultural values, moderating effect, BMW, cross-cultural comparison

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