The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Influences on the perceived risk of purchasing online
Abstract
This paper examines whether the perceived risk of online purchasing by consumers varies with the frequency of previous purchases, satisfaction with previous purchase experiences, the good/service orientation of an intended purchase and the level of purchase decision involvement required. No association was found between the frequency of online purchasing and perceived risk, although satisfaction with prior internet purchases was negatively associated with the perceived risk of intended purchases, but only for low‐involvement products. Differences in perceived risk were associated with whether the intended purchase was a good or service and whether it was a high or low‐involvement product. Analysis of consumer perceived risks, disaggregated by type of risk and purchase situation, provides insight into impediments that may hinder the expansion of consumer purchasing using the internet. Copyright © 2004 Henry Stewart Publications.
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Cites
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The role of perceived risk in the quality-value relationship: A study in a retail environment
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999) · Journal of Retailing · doi:10.1016/s0022-4359(99)80005-0 · Cited by 1,675
Consumer perceived risk: conceptualisations and models
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Exploring the implications of the Internet for consumer marketing
Peterson, R. A., Balasubramanian, S., & Bronnenberg, B. J. (1997) · Journal of the Academy of Marketing Science · doi:10.1177/0092070397254005 · Cited by 1,373
Perceived risk: The concept and its measurement
Dowling, G. R. (1986) · Psychology & Marketing · doi:10.1002/mar.4220030307 · Cited by 551
Cited by
Chiu, C., Wang, E. T. G., Fang, Y., & Huang, H. (2014) · Information Systems Journal · doi:10.1111/j.1365-2575.2012.00407.x · Cited by 1,332
(2007) · Cited by 737
Marketing strategies, perceived risks, and consumer trust in online buying behaviour
Pappas, N. (2016) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2015.11.007 · Cited by 461
The influence of perceived value on purchase intention in social commerce context
Gan, C., & Wang, W. (2017) · Internet Research · doi:10.1108/intr-06-2016-0164 · Cited by 442
Consumer's decision to shop online: The moderating role of positive informational social influence
Lee, M. K. O., Shi, N., Cheung, C. M. K., Lim, K. H., & Sia, C. L. (2011) · Information & Management · doi:10.1016/j.im.2010.08.005 · Cited by 315
Re-examining online customer experience to include purchase frequency and perceived risk
Martin, J., Mortimer, G., & Andrews, L. (2015) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2015.03.008 · Cited by 321
The mediation of cognitive attitude for online shopping
Chang, S.-H., Chih, W.-H., Liou, D.-K., & Yang, Y.-T. (2016) · Information Technology & People · doi:10.1108/itp-08-2014-0172 · Cited by 133
Lin, P.-H., & Chen, W.-H. (2022) · Sustainability · doi:10.3390/su14148950 · Cited by 68
Confente, I., Russo, I., Peinkofer, S., & Frankel, R. (2021) · International Journal of Physical Distribution & Logistics Management · doi:10.1108/ijpdlm-03-2020-0089 · Cited by 50
The influence of perceived risk on mobile shopping cart abandonment
Rodrigues, M. A., Proença, J., & Soares, I. (2024) · Journal of Strategic Marketing · doi:10.1080/0965254x.2022.2160480 · Cited by 22
Liang, S., Alimu, N., Si, H., Li, H., & Mi, C. (2023) · Lecture Notes in Computer Science · doi:10.1007/978-3-031-35969-9_17 · Cited by 11
Metadata
- Authors
- Pires, G., Stanton, J., & Eckford, A.
- Venue
- Journal of Consumer Behaviour
- Publisher
- Wiley
- Published
- 2004-12
- Volume
- 4
- Issue
- 2
- Pages
- 118-131
- ISSN
- 1472-0817 (ISSN-L)
- 1479-1838
- OpenAlex
- W2086854159
- Cited by
- 328
- References
- 5
- FWCI
- 17.08
- Type
- journal article
- Language
- en
- Open access
- closed
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