The influence of perceived risk on mobile shopping cart abandonment
Abstract
The purpose of this paper is to design and validate a new measurement scale to comprehend the influence of perceived risk involved on mobile shopping cart abandonment. We got a sample of 369 respondents with experience in mobile shopping. The risks related to the transaction and to the object of consumption have a significant influence on mobile shopping cart abandonment. In turn, the risks inherent to the consumer, and the risks associated to the device or technology used, do not influence the abandonment. This study contributes to the literature and proposes a new mobile shopping perceived risks measurement scale. Our study contributes too, to mobile shopping management, reinforcing the importance of information quality and the increase of consumer trust. Moreover, the paper shows managers the factors that lead consumers to abandon their shopping cart in order to promote actions and strategies to avoid financial and customer losses associated to the shopping cart abandonment.
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- Authors
- Rodrigues, M. A., Proença, J., & Soares, I.
- Affiliations
- Centro de Estudos Organizacionais e Sociais (PT)
- University of Lisbon (PT)
- Universidade do Porto (PT)
- Corresponding author
- Rodrigues, Maria Antónia
- Venue
- Journal of Strategic Marketing
- Publisher
- Informa UK Limited
- Published
- 2022-12-22
- Volume
- 32
- Issue
- 2
- Pages
- 152-169
- ISSN
- 0965-254X (ISSN-L)
- 1466-4488
- OpenAlex
- W4312192485
- Cited by
- 22
- References
- 68
- Citations by year
- 2026: 6 · 2025: 6 · 2024: 8 · 2023: 2
- FWCI
- 3.35
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Strategic Marketing (publishedVersion)
- Funders
- João F. Proença, gratefully acknowledges financial support from FCT- Fundação para a Ciência e Tecnologia (Portugal), national funding (research grant UIDB/04521/2020)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Sociology and Political Science › Privacy, Security, and Data Protection
- Keywords
- risk perception, mobile shopping, shopping cart abandonment, scale development, transaction risk, product risk, consumer trust, information quality, e-commerce
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