The influence of perceived value on purchase intention in social commerce context
Abstract
Purpose The purpose of this paper is to examine the effects of perceived benefits, i.e. utilitarian value, hedonic value and social value, as well as perceived risk, on purchase intention in social commerce context.
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Empirical studies have found that perceived value positively impacts customer satisfaction in most cases.
“Empirical studies focused on the relationships between perceived value and customer satisfaction discovered that the perceived value positively impacts customer satisfaction in most cases [45,89,90].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [90]
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Adapting the UTAUT2 Model for Social Commerce Context
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Mobile Social Commerce: Current State and Future Directions
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“Empirical studies focused on the relationships between perceived value and customer satisfaction discovered that the perceived value positively impacts customer satisfaction in most cases [45,89,90].”
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Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country
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- Authors
- Gan, C., & Wang, W.
- Affiliations
- Sun Yat-sen University (CN)
- Shanghai International Studies University (CN)
- Venue
- Internet Research
- Publisher
- Emerald
- Published
- 2017-08-07
- Volume
- 27
- Issue
- 4
- Pages
- 772-785
- ISSN
- 1066-2243 (ISSN-L)
- OpenAlex
- W2621857487
- Cited by
- 442
- References
- 49
- Citations by year
- 2026: 32 · 2025: 44 · 2024: 69 · 2023: 79 · 2022: 84 · 2021: 68 · 2020: 34 · 2019: 22 · 2018: 8 · 2017: 2
- FWCI
- 29.06
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Internet Research (publishedVersion)
- Funders
- National Natural Science Foundation of China
- Fundamental Research Funds for the Central Universities
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- perceived value, purchase intention, social commerce, utilitarian value, hedonic value, social values, risk perception, perceived benefits
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