The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
Abstract
Marketing managers currently face an explosion of subjectivity. A glance at the business world reveals new solutions developed to offer customised products. Mass customisation is stressed by academicians in different ways. For example, relationship marketing emphasises the role of the relationship between a vendor and its customer, with particular reference to the importance of personal involvement and trust. Reading such phenomena as manifesting an explosion of subjectivity in consumption suggests an enhanced opportunity for applying the experiential view of consumer behaviour. This paper invites marketing managers, as well as marketing and consumer researchers, to recognise the changing environment more proactively and to embrace the increasingly well‐established conceptions of the consumption experience more enthusiastically. Copyright © 2001 Henry Stewart Publications.
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Cites
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
An Examination of the Nature of Trust in Buyer-Seller Relationships
Doney, P. M., & Cannon, J. P. (1997) · Journal of Marketing · doi:10.2307/1251829 · Cited by 6,822
Determinants of Long-Term Orientation in Buyer-Seller Relationships
Ganesan, S. (1994) · Journal of Marketing · doi:10.1177/002224299405800201 · Cited by 6,741
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Babin, B. J., Darden, W. R., & Griffin, M. (1994) · Journal of Consumer Research · doi:10.1086/209376 · Cited by 6,020
Hedonic Consumption: Emerging Concepts, Methods and Propositions
Hirschman, E. C., & Holbrook, M. B. (1982) · Journal of Marketing · doi:10.1177/002224298204600314 · Cited by 5,616
Self-citationThe Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Garbarino, E., & Johnson, M. S. (1999) · Journal of Marketing · doi:10.1177/002224299906300205 · Cited by 4,899
Mano, H., & Oliver, R. L. (1993) · Journal of Consumer Research · doi:10.1086/209361 · Cited by 1,973
An Exploration of High-Risk Leisure Consumption Through Skydiving
Celsi, R. L., Rose, R. L., & Leigh, T. W. (1993) · Journal of Consumer Research · doi:10.1086/209330 · Cited by 1,150
Cited by
Managing the co-creation of value
Payne, A. F., Storbacka, K., & Frow, P. (2008) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-007-0070-0 · Cited by 3,502
Customer experience: fundamental premises and implications for research
Becker, L., & Jaakkola, E. (2020) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-019-00718-x · Cited by 944
Revisiting Consumption Experience: A More Humble but Complete View of the Concept
Carù, A., & Cova, B. (2003) · Marketing Theory · doi:10.1177/14705931030032004 · Cited by 851
The mass customization decade: An updated review of the literature
Fogliatto, F. S., da Silveira, G. J. C., & Borenstein, D. (2012) · International Journal of Production Economics · doi:10.1016/j.ijpe.2012.03.002 · Cited by 710
Conceptualising technology enhanced destination experiences
Neuhofer, B., Buhalis, D., & Ladkin, A. (2012) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2012.08.001 · Cited by 541
Metadata
- Authors
- Addis, M., & Holbrook, M. B.
- Venue
- Journal of Consumer Behaviour
- Publisher
- Wiley
- Published
- 2001-06
- Volume
- 1
- Issue
- 1
- Pages
- 50-66
- ISSN
- 1472-0817 (ISSN-L)
- 1479-1838
- OpenAlex
- W2116600072
- Cited by
- 665
- References
- 8
- FWCI
- 20.08
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
