The DOI matches its Crossref record; 52 of the 52 references it cites were found in a registry or an index.
e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context
Abstract
In this article, using data from a survey of 218 consumers across two samples, we propose a measurement scale for word of mouth (e‐WOM scale) in the context of electronic service. A battery of statistical tests reveals that the WOM construct encompasses four dimensions: WOM intensity, positive valence WOM, negative valence WOM, and WOM content. Our proposed e‐WOM scale can be used as a strategic tool for business managers aiming to improve their word‐of‐mouth marketing strategies. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.
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Cites
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Cited by
Duarte, P., Costa e Silva, S., & Ferreira, M. B. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.06.007 · Cited by 471
Wang, Y., & Yu, C. (2017) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2015.11.005 · Cited by 384
Purchase decision of generation Y in an online environment
Prasad, S., Garg, A., & Prasad, S. (2019) · Marketing Intelligence & Planning · doi:10.1108/mip-02-2018-0070 · Cited by 172
The impact of positive valence and negative valence on social commerce purchase intention
Hajli, N. (2019) · Information Technology & People · doi:10.1108/itp-02-2018-0099 · Cited by 112
Sudaryanto, S., Hanim, A., Rosediana Dewi, I., Kartikasari, A. D., & Rusdiyanto, R. (2025) · Cogent Business & Management · doi:10.1080/23311975.2025.2503093 · Cited by 21
Metadata
- Authors
- Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F.
- Venue
- Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
- Publisher
- Wiley
- Published
- 2010-03
- Volume
- 27
- Issue
- 1
- Pages
- 5-23
- ISSN
- 0825-0383 (ISSN-L)
- 1936-4490
- OpenAlex
- W2088697777
- Cited by
- 698
- References
- 52
- FWCI
- 28.17
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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