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How the strength of social ties influences users’ information sharing and purchase intentions

Sun, L., Wang, T., & Guan, F. (2021) · Current Psychology · doi:10.1007/s12144-021-02102-x · Cited by 35 · see citing works

Exploring Trust Formation and Antecedents in Social Commerce

Alkhalifah, A. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.789863 · Cited by 43 · see citing works

Technology anxiety and social influence towards intention to use of ride-hailing service in Indonesia

Inan, D. I., Hidayanto, A. N., Juita, R., Andiyani, K., Hariyana, N., Tiffany, P., Pertiwi, T. P. T., & Kurnia, S. (2022) · Case Studies on Transport Policy · doi:10.1016/j.cstp.2022.05.017 · Cited by 31 · see citing works

Privacy Concerns in Social Commerce: The Impact of Gender

Mutambik, I., Lee, J. R., Almuqrin, A., Zhang, Z., Baihan, M., & Alkhanifer, A. A. (2023) · Sustainability · doi:10.3390/su151712771 · Cited by 35 · see citing works

Unpacking the impact of AI vs. human-generated review summary on hotel booking intentions

Jia, S.-Z., Chi, O., & Chi, C. G. (2025) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2024.104030 · Cited by 60 · see citing works

The branding power of social media influencers: an interactive marketing approach

Rajput, A., & Gandhi, A. V. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2380807 · Cited by 29 · see citing works

Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals

Wang, L., Hu, H.-H., Wang, L., & Jian-qun, Q. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.103028 · Cited by 29 · see citing works

Fueling and cooling firestorms: how online community members enable and disable online negative e-WOM

Hancock, T. D., Breazeale, M. J., Adams, F. G., & Hardman, H. E. (2022) · Journal of Product & Brand Management · doi:10.1108/jpbm-12-2021-3756 · Cited by 26 · see citing works

The importance of trust for electronic commerce satisfaction: an entrepreneurial perspective

Shirazi, F., Adam, N. A., Shanmugam, M., & Schultz, C. D. (2020) · British Food Journal · doi:10.1108/bfj-07-2020-0626 · Cited by 28 · see citing works

Effects of Celebrity–Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention

Liang, S.-Z., Hsu, M., & Chou, T. (2022) · Sustainability · doi:10.3390/su14148786 · Cited by 22 · see citing works

Linking organizational members' social-related use of enterprise social media (ESM) to their fashion behaviors: the social learning and stimulus-organism-response theories

Olfat, M., Ahmadi, S., Shokouhyar‎, S., & Bazeli, S. (2021) · Corporate Communications An International Journal · doi:10.1108/ccij-04-2021-0044 · Cited by 20 · see citing works

E-WOM in the B2B context: Conceptual domain, forms, and implications for research

Chatzipanagiotou, K. C., Azer, J., & Ranaweera, C. (2023) · Journal of Business Research · doi:10.1016/j.jbusres.2023.113957 · Cited by 21 · see citing works

How live streaming influences trust in social commerce: A parasocial relationship perspective

Yang, C. Y., Koh, B. X., & Chew, K. W. (2025) · Telematics and Informatics · doi:10.1016/j.tele.2025.102274 · Cited by 30 · see citing works

Examining the Predictors of Consumer Trust and Social Commerce Engagement: A Systematic Literature Review

Asiri, A. Y., Ghani, N. B. A., & Hamid, S. B. (2025) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer20030247 · Cited by 33 · see citing works

Impulsive Social Shopping in Social Commerce Platforms: The Role of Perceived Proximity

Wu, W., Yang, Q., & Gong, X. (2023) · Information Systems Frontiers · doi:10.1007/s10796-023-10416-3 · Cited by 19 · see citing works

Modeling and Quantifying the Impact of Personified Communication on Purchase Behavior in Social Commerce

Zhao, J., & Zhu, C. (2023) · Behavioral Sciences · doi:10.3390/bs13080627 · Cited by 17 · see citing works

The power of social media in the decision-making of current and future professionals: a crucial analysis in the digital era

Urrego, J. A. M., Pineda, V. G., & Restrepo, L. A. M. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2421411 · Cited by 16 · see citing works

A review of consumer-to-consumer digital information and knowledge sharing

Cruz‐Cárdenas, J., Ramos-Galarza, C., Baldazo, M. G., & Palacio-Fierro, A. (2025) · Management Decision · doi:10.1108/md-04-2024-0869 · Cited by 21 · see citing works

Understanding Valences in Mobile Grocery Shopping: Do Consumers’ Characteristics Matter?

Hoh, P.-Y., Loo, S.-J., Tan, G. W., Lee, V., Aw, E. C., Cham, T., & Ooi, K. (2022) · Journal of Computer Information Systems · doi:10.1080/08874417.2022.2103855 · Cited by 14 · see citing works

Customer Experience in Social Commerce: Thematic and Intellectual Structure Mapping Using Bibliometric Analysis

Dhaigude, S. A., & Mohan, B. C. (2022) · International journal of human computer interactions · doi:10.1080/10447318.2022.2134837 · Cited by 10 · see citing works

To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India

Nayak, S., Pereira, V. E., Kazmi, B. A., & Budhwar, P. S. (2024) · Journal of Business Ethics · doi:10.1007/s10551-024-05670-7 · Cited by 14 · see citing works

Purchase intention in TikTok streaming commerce: the role of recommendation accuracy, streamer’s attractiveness, and consumer-to-consumer interactions

Wang, J., Kim, J. U., & Kim, H.-M. (2024) · Review of Managerial Science · doi:10.1007/s11846-024-00810-9 · Cited by 18 · see citing works

The role of social media content on value co-creation in the food sector: a strategic relationship perspective

Gokce, A., Bazi, S., Safavi, B., Georgiadou, E., & Hajli, N. (2023) · British Food Journal · doi:10.1108/bfj-09-2022-0772 · Cited by 14 · see citing works

Antecedents of social commerce purchase intention: evidence from Tanzanian social media users

Charles, G., & Kanani, R. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2447409 · Cited by 11 · see citing works

The social media discontinuance model: the trio of dark side, regret, and privacy control

Huang, Z., Palvia, P., & Mehta, N. (2024) · Behaviour and Information Technology · doi:10.1080/0144929x.2024.2326551 · Cited by 10 · see citing works

Examining the Role of Trust and Privacy Effects Through Online Reviews in Social Commerce Using an Integrated Model and Hybrid Approach Analysis

Alharbi, K., & Alkhalifah, A. (2024) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2024.3406330 · Cited by 13 · see citing works

What motivates customers to purchase from social commerce pages? A means-end chain approach

Sindhu, P., & Bharti, K. (2025) · Information Technology and People · doi:10.1108/itp-10-2022-0735 · Cited by 11 · see citing works

Using new forms of information and communication technologies to empower SMEs

Jia, S., Tseng, H., Shanmugam, M., Rees, D. J., Thomas, R. A., & Hajli, N. (2022) · British Food Journal · doi:10.1108/bfj-01-2021-0066 · Cited by 10 · see citing works

Do you reap what you sow? Driving mechanism of supply chain transparency on consumers' indirect reciprocity

He, S. (2023) · Frontiers in Psychology · doi:10.3389/fpsyg.2023.1081297 · Cited by 11 · see citing works

The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands

Ozuem, W., Willis, M., Ranfagni, S., Rovai, S., & Howell, K. E. (2024) · Qualitative Market Research An International Journal · doi:10.1108/qmr-01-2024-0016 · Cited by 8 · see citing works

Exploring the Role of Social Media in Promoting Healthy Consumption

Liang, Z., Hu, Q., Alexopoulou, P., & Hajli, N. (2024) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2024.101441 · Cited by 8 · see citing works

Relationship Quality as a Mediator of the Effects of Social Commerce on Purchase Intentions

Taeratanachai, C., Wonglorsaichon, P., & Agmapisarn, C. (2024) · ABAC Journal · doi:10.59865/abacj.2024.20 · Cited by 7 · see citing works

UNDERSTANDING ROLES OF INSTITUTION BASED TRUST AND SOCIAL INTERACTIONS IN SOCIAL COMMERCE ENVIRONMENT

Gautam, V. (2024) · Journal of Organizational Computing and Electronic Commerce · doi:10.1080/10919392.2024.2313836 · Cited by 10 · see citing works

Determinants of Indonesian Gen Z’s purchase behavior on online travel platforms: Extending UTAUT model

Octaviani, R. D., Sucherly, S., Prabowo, H., & Sari, D. (2023) · Innovative Marketing · doi:10.21511/im.19(4).2023.05 · Cited by 8 · see citing works

Intensity, positive valence, negative valence, and content of electronic word of mouth influence online shopping intention

Haryono, R. (2022) · Jurnal Ekonomi Perusahaan · doi:10.46806/jep.v29i2.888 · Cited by 6 · see citing works

Interaction Effects between Online Reviews and Product Characteristics on Consumer’s Trust

Soares, M. A., Dolci, D. B., & Lunardi, G. L. (2022) · Revista de Administração Contemporânea · doi:10.1590/1982-7849rac2022210114.en · Cited by 9 · see citing works

Motivaciones, compromiso y adopción del e-WOM en restaurantes

Haro-Sosa, G. L., Velázquez, B. M., & Saura, I. G. (2022) · Estudios Gerenciales · doi:10.18046/j.estger.2022.162.4510 · Cited by 5 · see citing works

Conceptual Model of Relationship between Trust, Perceived Risk, Price Dispersion, E-WOM, Perceived Value, and Online Transaction Intention

Pradhana, C. A., Suliantoro, H., & Susanty, A. (2021) · International Conference on Industrial Engineering and Operations Management (IEOM) · doi:10.46254/sa02.20210687 · Cited by 5 · see citing works

Online customer review and product rating influence repurchase intention of Scarlet Whitening

Fransiscus, C., Wijaya, C., Medeleine, G., Jessica, M., Putri, S. D., & Siagian, D. (2022) · Jurnal Ekonomi Perusahaan · doi:10.46806/jep.v29i2.889 · Cited by 4 · see citing works

Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam

Novitasari, I. Y., & Cuandra, F. (2023) · Jurnal Informatika Ekonomi Bisnis · doi:10.37034/infeb.v5i2.248 · Cited by 4 · see citing works

Affiliate eWOM: exploring in the purchase intention of beauty and personal care products

Ghorbanzadeh, D., Chandra, T., Pallathadka, H., Radie, A. A., Sharipov, S., & Prasad, K. (2025) · International Journal of Pharmaceutical and Healthcare Marketing · doi:10.1108/ijphm-06-2024-0062 · Cited by 4 · see citing works

Antecedents of Online Purchasing Intentions for Skintific Skincare Brand on the Social Commerce Platform

Mafruchah, K. N. L., & Hartono, A. (2023) · Asian Journal of Economics Business and Accounting · doi:10.9734/ajeba/2023/v23i8950 · Cited by 4 · see citing works

Developing Factors of E-Wom: Intention to Buy from the Consumer via Tik-Tok

Dewi, R. (2021) · Jurnal Manajemen · doi:10.24912/jm.v25i3.757 · Cited by 4 · see citing works

What motivate consumers’ purchase intention and the intention to continue watching in livestream shopping

Li, P., Spence, C. J., & Wu, C. (2025) · Humanities and Social Sciences Communications · doi:10.1057/s41599-025-05363-0 · Cited by 3 · see citing works

confiança dos consumidores do turismo online no comércio social

Maia, C. R., Lunardi, G. L., Budiño, G., & Pereira, M. D. L. (2021) · Revista Brasileira de Pesquisa em Turismo · doi:10.7784/rbtur.v16.2350 · Cited by 4 · see citing works

Impact of social media marketing practices on purchase intentions in the F&B industry and the mediating effect of trust

Singh, I., Dutt, A., Chauhan, P., & Mehra, P. (2025) · International Journal of Information Technology · doi:10.1007/s41870-024-02391-y · Cited by 3 · see citing works

Impact of the Quality and Attitudinal Direction of Firms’ Sustainability Information Disclosure on Consumer Attitudes in Digital Communications: Contingent Effects of Signaling Environments

Zhuang, Y., Zhu, Q., Duan, Y., & Kim, N. (2025) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2025.3593392 · Cited by 3 · see citing works

Beyond the screen: Understanding consumer engagement with live-stream shopping from the perspective of the information system success model

Wang, X.-W., & Guo, Y. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2025.104515 · Cited by 4 · see citing works

From Digital Content Marketing Toward Brand Engagement

Fashami, R. Z., Haghighinasab, M., Seyyedamiri, N., & Ahadi, P. (2022) · Emerald Group Publishing Limited eBooks · doi:10.1108/978-1-80071-897-520221023 · Cited by 3 · see citing works

LITERATURE REVIEW ON GENERATION Z’S PERCEPTION OF PRODUCT PURCHASING DECISIONS THROUGH E-COMMERCE FROM THE PERSPECTIVE OF ISLAM BUSINESS ETHICS

Sakinah, A., & Adinugraha, H. H. (2022) · Journal of Management and Islamic Finance · doi:10.22515/jmif.v2i2.4375 · Cited by 3 · see citing works

Leveraging EWOM on Service Failure Recovery Strategy: An Insight into the Brand Perspective

Ranfagni, S., & Ozuem, W. (2021) · Springer eBooks · doi:10.1007/978-3-030-70324-0_16 · Cited by 2 · see citing works

Determinants of Social Media-Based Online Store Adoption.

Rahman, T., Hossain, M. A., Kim, Y. S., Noh, M., & Lee, C. K. (2020) · International Conference on Smart Media and Applications (SMA) · doi:10.1145/3426020.3426081 · Cited by 2 · see citing works

Increase in Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness Mediates

Supriyadi, A., & Syah, T. Y. R. (2024) · Journal of Business Management Review · doi:10.47153/jbmr.v5i7.1000 · Cited by 2 · see citing works

The Impact of Social Commerce on Consumer Buying Behaviour: Comparative Study of Instagram and Facebook

Patel, A. A. (2024) · Journal of Informatics Education and Research · doi:10.52783/jier.v4i3.1714 · Cited by 1 · see citing works

The Role of Social Media in Online Shopper Behavior: Insights from South Africa

Wiese, M. (2025) · Journal of African Business · doi:10.1080/15228916.2025.2549214 · Cited by 1 · see citing works

Flow-induced impulse buying and return intentions: strategic implications for live streaming entrepreneurs

Kumar, S., & Taneja, N. (2025) · Journal of Small Business and Enterprise Development · doi:10.1108/jsbed-12-2023-0592 · Cited by 1 · see citing works

Effects of Word-of-Mouth Textual Consistency on Consumers’ Purchase Behavior

Li, J., & Liu, D. (2025) · Basic and Applied Social Psychology · doi:10.1080/01973533.2025.2566334 · Cited by 1 · see citing works

Large Group Decision Making for Aspect-Level Consensus Evaluation in Low-Rated App Reviews

Öztürk, A. C. (2025) · Mühendislik Bilimleri ve Araştırmaları Dergisi · doi:10.46387/bjesr.1716998 · Cited by 1 · see citing works

Platform-Specific Quality Dimensions in Instagram Commerce: How Social Media Features Drive Consumer Behavior

Veas-González, I. A., Escobar‐Farfán, M., Pizarro-Veloso, G., Carrión-Bósquez, N., Sánchez-Ortíz, A., Aliaga-Blanco, C., & Rebolledo-Santander, G. (2026) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer21030096 · Cited by 3 · see citing works

Online organic food reviews and attitude: a mediation perspective using SEM-ANN

Anubha, A., Narang, D., Nigam, N., & Malhotra, S. (2026) · Global Knowledge, Memory and Communication · doi:10.1108/gkmc-11-2024-0770 · Cited by 1 · see citing works

A HOLISTIC SOCIAL COMMERCE FRAMEWORK FOR SAUDI ARABIA

Aljaafari, M. A. H. (2020) · Web Based Communities · doi:10.33965/ict_csc_wbc_2020_202008c032 · Cited by 1 · see citing works

Analysis and Evaluation of Purchase Intention Factors in Social Commerce in Indonesia

Jong, V. L. V., Rifdiansyah, A. B., Pranoto, G. K., & Chandra, Y. U. (2023) · International Conference on Information Technology, Computer, and Electrical Engineering · doi:10.1109/icitacee58587.2023.10276655 · Cited by 1 · see citing works

The Relationship Between E-Commerce Last-Mile Logistics and Online Repurchasing Intention in Egypt

الحميد, م. ع. (2024) · Al-Mağallah Al-Dawliyyaẗ Lil Sīyāsāt Al-ʿāmaẗ fi Miṣr · doi:10.21608/ijppe.2024.351297 · Cited by 1 · see citing works

SOSYAL DESTEK, SOSYAL TİCARET GÜVENİ VE SATIN ALMA NİYETİ ARASINDAKİ İLİŞKİNİN İNCELENMESİ ÜZERİNE BİR ARAŞTIRMA

Tuncer, İ. (2020) · Pamukkale University Journal of Social Sciences Institute · doi:10.30794/pausbed.696098 · Cited by 1 · see citing works

FAKTOR- FAKTOR YANG MEMPENGARUHI GENERASI Z DALAM MELAKUKAN NIATAN PEMBELIAN DI INSTAGRAM

Lovena, L., & Prasastyo, K. W. (2021) · E-Jurnal Manajemen Trisakti School of Management (TSM) · doi:10.34208/ejmtsm.v1i3.1224 · Cited by 1 · see citing works

A Bibliometric Analysis on eWOM and Consumer Behavior

Bharej, K. (2022) · Springer proceedings in business and economics · doi:10.1007/978-981-19-4892-3_12

Sharing economy in emerging economies

Rojanakit, P. (2023) · Queensland University of Technology · doi:10.5204/thesis.eprints.244017

How Does Star Rating Influence Consumers’ Purchase Intention: The Roles of Brand Image and Rating Volume?

Saxena, A., & Banerji, D. (2023) · Springer proceedings in business and economics · doi:10.1007/978-981-99-0197-5_15

Do People Still Listen To Influencers For Buying Decision? Influencer Effect On Purchase Decision Mediated By Electronic Word Of Mouth

Jokhu, J. R., & Yuliana, R. (2023) · Jurnal Ilmiah Manajemen dan Bisnis · doi:10.22441/jimb.v9i2.20914

E-Commerce Entrepreneurship: Navigating the Evolving Landscape of Online Business Opportunities

Goni, K. M. (2023) · Computer Applications An International Journal · doi:10.5121/caij.2023.10401

Driving Social Media Customers’ Purchase Intentions: The Mediation Role of EWOM Credibility

Mostafa, H. A. M., & ElSayad, G. (2023) · المجلة العربیة للإدارة · doi:10.21608/aja.2023.242009.1540 · Cited by 1 · see citing works

The Effect of Social Commerce Constructs on Purchase Intention in Social Commerce in Bandung City

Saputra, F. E., Komaladewi, R., & Mulyana, A. (2023) · SCAFFOLDING Jurnal Pendidikan Islam dan Multikulturalisme · doi:10.37680/scaffolding.v5i2.3202

Then, Now, and Hereafter of Customer Engagement

Syama, K. S., George, S. R., Edward, M., & Shojaei, A. S. (2024) · Advances in marketing, customer relationship management, and e-services book series · doi:10.4018/979-8-3693-1231-5.ch009

Digital Information as a Key Source to Develop Value Creation: The Case of Healthy Consumption During the Covid-19 PandemicPreprint

Liang, Z., Hu, Q., Alexopoulou, P., & Hajli, N. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4770648

Customer-Brand Interactions and Service Failure Recovery

Ayertey, S., & Okafor, S. (2024) · Springer eBooks · doi:10.1007/978-3-031-35589-9_15

Analisa Faktor yang Mempengaruhi Kepercayaan Perdagangan Sosial dan Prilaku Pembelian dalam E-Commerce

Eryc, E. (2023) · Jurnal Informatika Universitas Pamulang · doi:10.32493/informatika.v8i1.29225

Exploring consumers’ purchase intention in social commerce

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Analysis of factors influencing consumer’s purchase intention in social commerce: The mediator role of trust

Karakurt, N. F., & Bayram, P. (2021) · International Journal of Data and Network Science · doi:10.5267/j.ijdns.2021.5.008 · Cited by 5 · see citing works

Role of Social Commerce Forums in Establishing Purchase Intention: A Nexus Between Credibility, Trust and E-Commerce Satisfaction

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How the factors of “social commerce constructs”, “perceive usefulness”, and “trust” shape the “intention to buy” of millennials

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Examining the Role of Viral Effect, Shopping Enjoyment and Trust on Purchase Intention of Social Commerce Sites in MalaysiaPreprint

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