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Cited by 698

The DOI matches its Crossref record; 52 of the 52 references it cites were found in a registry or an index.

e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context

Goyette, Isabelle, Ricard, Line, Bergeron, Jasmin, Marticotte, François·2010·Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
DOI 10.1002/cjas.129
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Abstract

In this article, using data from a survey of 218 consumers across two samples, we propose a measurement scale for word of mouth (e‐WOM scale) in the context of electronic service. A battery of statistical tests reveals that the WOM construct encompasses four dimensions: WOM intensity, positive valence WOM, negative valence WOM, and WOM content. Our proposed e‐WOM scale can be used as a strategic tool for business managers aiming to improve their word‐of‐mouth marketing strategies. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.

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Metadata

Authors
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F.
Venue
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
Publisher
Wiley
Published
2010-03
Volume
27
Issue
1
Pages
5-23
ISSN
  • 0825-0383 (ISSN-L)
  • 1936-4490
DOI
10.1002/cjas.129
OpenAlex
W2088697777
Cited by
698
References
52
FWCI
28.17
Type
journal article
Language
en
Open access
closed

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.