The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
Assessing the Effects of Perceived Value and Satisfaction on Customer Loyalty: A ‘Green’ Perspective
Abstract
To promote an understanding of green consumption behavior, this paper investigates how consumer value relates to loyalty and price consciousness through consumer satisfaction. The proposed model of the variables underwent empirical validation through data collected from a cross‐sectional survey of 517 consumers in the USA who had bought and possessed a hybrid car – a representative green product. The results indicate that perceived social, emotional, and functional values have a significant positive effect on customer satisfaction with respect to green innovation. Further, customer satisfaction leads to customer loyalty, while lowering price consciousness. This study demonstrates the importance of consumer value and satisfaction in facilitating the diffusion of green innovation, with resulting implications for marketing strategy and public policy. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.
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Cites
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Zeithaml, V. A. (1988) · Journal of Marketing · doi:10.1177/002224298805200302 · Cited by 18,292
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
Oliver, R. L. (1980) · Journal of Marketing Research · doi:10.1177/002224378001700405 · Cited by 14,494
The Behavioral Consequences of Service Quality
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996) · Journal of Marketing · doi:10.2307/1251929 · Cited by 12,003
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Babin, B. J., Darden, W. R., & Griffin, M. (1994) · Journal of Consumer Research · doi:10.1086/209376 · Cited by 6,020
The antecedents and consequences of customer satisfaction for firms
Anderson, E. W., & Sullivan, M. W. (1993) · Marketing Science · doi:10.1287/mksc.12.2.125 · Cited by 4,610
Mittal, V., & Kamakura, W. A. (2001) · Journal of Marketing Research · doi:10.1509/jmkr.38.1.131.18832 · Cited by 2,256
Cited by
Wang, Y., Gu, J., Wang, S., & Wang, J. (2019) · Transportation Research Part C: Emerging Technologies · doi:10.1016/j.trc.2019.05.044 · Cited by 334
Jeong, Y., & Kim, S. (2019) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-02-2019-0101 · Cited by 326
Consumer's response to CSR activities: Mediating role of brand image and brand attitude
Ramesh, K., Saha, R., Goswami, S., Sekar, & Dahiya, R. (2019) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.1689 · Cited by 312
Customer loyalty: exploring its antecedents from a green marketing perspective
Martínez, P. (2015) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-03-2014-0115 · Cited by 312
Woo, E., & Kim, Y. G. (2019) · British Food Journal · doi:10.1108/bfj-01-2018-0027 · Cited by 284
Self-citation
Metadata
- Authors
- Hur, W., Kim, Y., & Park, K.
- Venue
- Corporate Social Responsibility and Environmental Management
- Publisher
- Wiley
- Published
- 2012-02-15
- Volume
- 20
- Issue
- 3
- Pages
- 146-156
- ISSN
- 1535-3958 (ISSN-L)
- 1535-3966
- OpenAlex
- W1900275656
- Cited by
- 239
- References
- 6
- FWCI
- 10.06
- Type
- journal article
- Language
- en
- Open access
- closed
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