The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Characteristics of virtual experience in electronic commerce: A protocol analysis
Abstract
This protocol analysis examines the content of virtual experience in e-commerce, as concurrently verbalized by a sample of 30 participants while interacting with four 3-D products. Thirteen different types of psychological activities were observed and classified into five characteristics of virtual experience: active process, presence, involvement, enjoyment, and affordances. As a result, virtual experience is vivid, involving, active, affective psychological states occurring in an individual interacting with 3-D computer simulations. The study anchors the position of virtual experience on the spectrum of consumer experience with design implications in e-commerce discussed.
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Citations
Cites
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459
Disconfirmation of consumer expectations through product trial
Olson, J. C., & Dover, P. A. (1979) · Journal of Applied Psychology · doi:10.1037/0021-9010.64.2.179 · Cited by 548
Comparing Consumers’ Recall of Prepurchase and Postpurchase Product Evaluation Experiences
Gardial, S. F., Clemons, D. S., Woodruff, R. B., Schumann, D. W., & Burns, M. J. (1994) · Journal of Consumer Research · doi:10.1086/209369 · Cited by 392
Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media
Beerli, A., & Santana, J. D. M. (1999) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.1999.10505092 · Cited by 93 · cited 1×
“For instance, using a computer mouse, a consumer may change the colors of a bed sheet and comforter to see how well both match.”
Method
Cited by
Ha, H.-Y., & Perks, H. (2005) · Journal of Consumer Behaviour · doi:10.1002/cb.29 · Cited by 750
JIANG, Z., & BENBASAT, I. (2004) · Journal of Management Information Systems · doi:10.1080/07421222.2004.11045817 · Cited by 606
Poushneh, A., & Vasquez-Parraga, A. Z. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.10.005 · Cited by 556
Effect of image interactivity technology on consumer responses toward the online retailer
Fiore, A. M., Kim, J., & Lee, H.-H. (2005) · Journal of Interactive Marketing · doi:10.1002/dir.20042 · Cited by 495
System design effects on online impulse buying.
Ning Shen, K., & Khalifa, M. (2012) · Internet Research · doi:10.1108/10662241211250962 · Cited by 226
Metadata
- Authors
- Li, H., Daugherty, T., & Biocca, F.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2001-08
- Volume
- 15
- Issue
- 3
- Pages
- 13-30
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2109894221
- Cited by
- 532
- References
- 4
- FWCI
- 16.18
- Type
- journal article
- Language
- en
- Open access
- closed
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- Li, H., Daugherty, T., & Biocca, F. (2001). Characteristics of virtual experience in electronic commerce: A protocol analysis. Journal of Interactive Marketing. https://doi.org/10.1002/dir.1013
Data sources
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
