Discernible impact of augmented reality on retail customer’s experience, satisfaction and willingness to buy.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Lab studies suggest that intention to buy is increased by the use of augmented reality.
“Research in this field has already begun, with lab studies suggesting that intention to buy is indeed increased by the use of AR, e.g., Poushneh and Vasquez-Parraga (2017).”
From Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview (2020) · cites this paper as Poushneh and Vasquez-Parraga, 2017
Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314 · see citing works
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190 · see citing works
Defining virtual reality: Dimensions determining telepresence
Steuer, J. (1992) · Journal of Communication · doi:10.1111/j.1460-2466.1992.tb00812.x · Cited by 5,459 · see citing works
Principles and practice in reporting structural equation analyses.
McDonald, R. P., & Ho, M.-H. R. (2002) · Psychological Methods · doi:10.1037/1082-989x.7.1.64 · Cited by 4,734 · see citing works
Flagged first, then by citations
Cited by
Sorted by citations
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.03.004 · Cited by 747 · see citing works
Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0541-x · Cited by 693 · see citing works
Hinsch, C., Felix, R., & Rauschnabel, P. A. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.101987 · Cited by 279 · see citing works
Butt, J. (2020) · Designs · doi:10.3390/designs4030017 · Cited by 247 · see citing works
Kim, J.-H., Kim, M., Park, M., & Yoo, J. (2023) · Telematics and Informatics · doi:10.1016/j.tele.2022.101936 · Cited by 188 · see citing works
Yoon, N., & Lee, H.-K. (2021) · Journal of Theoretical and Applied Electronic Commerce Research · doi:10.3390/jtaer16050107 · Cited by 104 · see citing works
Enyejo, J. O., Obani, O. Q., Afolabi, O., Igba, E., & Ibokette, A. I. (2024) · Magna Scientia Advanced Research and Reviews · doi:10.30574/msarr.2024.11.2.0116 · Cited by 83 · see citing works
Shopping in the digital world: How augmented reality mobile applications trigger customer engagement
Lin, K.-Y., & Huang, T. K. (2024) · Technology in Society · doi:10.1016/j.techsoc.2024.102540 · Cited by 66 · see citing works
Augmented reality (AR) marketing and consumer responses: a study of cue-utilization and habituation
Söderström, C., Mikalef, P., Dypvik Landmark, A., & Gupta, S. (2024) · Journal of Business Research · doi:10.1016/j.jbusres.2024.114813 · Cited by 51 · see citing works
Bell, L., McCloy, R., Butler, L., & Vogt, J. (2020) · Frontiers in Psychology · doi:10.3389/fpsyg.2020.01546 · Cited by 43 · see citing works
- Authors
- Poushneh, A., & Vasquez-Parraga, A. Z.
- Affiliations
- The University of Texas Rio Grande Valley (US)
- ORCID
- Poushneh, Atieh
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2017-01
- Volume
- 34
- Pages
- 229-234
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W2540108128
- Cited by
- 556
- References
- 4
- Citations by year
- 2026: 74 · 2025: 88 · 2024: 78 · 2023: 73 · 2022: 76 · 2021: 61 · 2020: 51 · 2019: 35 · 2018: 13 · 2017: 7
- FWCI
- 38.12
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- ScholarWorks @ UTRGV (The University of Texas Rio Grande Valley) (submittedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Retail Behavior Studies
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Augmented Reality Applications
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Keywords
- augmented reality, retail experience, user experience, customer satisfaction, purchase intention, product quality, pragmatic quality, aesthetic quality, hedonic quality, consumer technology adoption
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
