Less is more: The effect of multiple implementation intentions targeting unhealthy snacking habits
Open accessAbstract
Implementation intentions have been shown to effectively change counter‐intentional habits. Research has, however, almost solely been concerned with the effectiveness of a single plan. In the present research, we investigated the behavioral and cognitive implications of making multiple implementation intentions targeting unhealthy snacking habits and its underlying processes, linking multiple habitual snacking cues to healthy alternatives. Study 1 revealed that formulating multiple implementation intentions was not effective in decreasing unhealthy snacking, whereas formulating a single plan successfully induced behavior change. By using a lexical decision task in Study 2, it was found that when making a single plan, but not multiple plans, the healthy alternative became cognitively more accessible in response to a critical cue prime than the habitual response. However, when making additional plans in an unrelated domain, the negative effects of making multiple plans were absent. In sum, the current findings suggest that formulating multiple implementation intentions is ineffective when changing unwanted behavior. These reduced effects of multiple implementation intentions do not occur when making the plan but are rather due to interference in the enacting phase of the planning process. Copyright © 2013 John Wiley & Sons, Ltd.
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- Authors
- Verhoeven, A. A. C., Adriaanse, M. A., de Ridder, D. T. D., de Vet, E., & Fennis, B. M.
- Affiliations
- Utrecht University (NL)
- Utrecht University The Netherlands
- University of Groningen (NL)
- Corresponding author
- Verhoeven, Aukje A. C.
- Venue
- European Journal of Social Psychology
- Publisher
- Wiley
- Published
- 2013-07-02
- Volume
- 43
- Issue
- 5
- Pages
- 344-354
- ISSN
- 0046-2772 (ISSN-L)
- 1099-0992
- OpenAlex
- W1948358455
- Cited by
- 55
- References
- 35
- Citations by year
- 2025: 2 · 2024: 6 · 2023: 2 · 2022: 4 · 2021: 6 · 2020: 4 · 2019: 5 · 2018: 7 · 2017: 5 · 2016: 3 · 2015: 6 · 2014: 4 · 2013: 1
- FWCI
- 7.13
- Type
- journal article
- Language
- en
- Open access
- green
- research.wur.nl
- Locations
- European Journal of Social Psychology (publishedVersion)
- Socio-Environmental Systems Modeling (acceptedVersion)
- UvA-DARE (University of Amsterdam) (submittedVersion)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion, other-oa)
- University of Groningen research database (University of Groningen / Centre for Information Technology) (submittedVersion)
- Data Archiving and Networked Services (DANS) (submittedVersion)
- Topics
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Psychology › Developmental and Educational Psychology › Behavioral and Psychological Studies
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Keywords
- implementation intentions, unhealthy snacking, habit change, healthy food alternatives, cognitive accessibility, lexical decision, behavior change
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