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‘We're all individuals’: group norms of individualism and collectivism, levels of identification and identity threat

Jetten, Jolanda, Postmes, Tom, McAuliffe, Brendan J.·2002·European Journal of Social Psychology

Abstract

Three studies were conducted to investigate the power of group norms of individualism and collectivism to guide self‐definition and group behavior for people with low and high levels of group identification. Study 1 demonstrates that in an individualist culture (North America), those who identify highly with their national identity are more individualist than low identifiers. In contrast, in a collectivist culture (Indonesia) high identifiers are less individualist than low identifiers. Study 2 manipulates group norms of individualism and collectivism, and shows a similar pattern on a self‐stereotyping measure: High identifiers are more likely to incorporate salient group norms prescribing individualism or collectivism into their self‐concept than low identifiers. Study 3 replicates this effect and shows that high identifiers conform more strongly to group norms, and self‐stereotype themselves in line with the salient norm than low identifiers when their group is threatened. Hence, the findings suggest that when there is a group norm of individualism, high identifiers may show individualist behavior as a result of conformity to salient group norms. Copyright © 2002 John Wiley & Sons, Ltd.

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Metadata

Authors
Jetten, J., Postmes, T., & McAuliffe, B. J.
Venue
European Journal of Social Psychology
Publisher
Wiley
Published
2002-03
Volume
32
Issue
2
Pages
189-207
ISSN
  • 0046-2772 (ISSN-L)
  • 1099-0992
OpenAlex
W2110469144
Cited by
392
References
8
FWCI
39.05
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: ‘We're all individuals’: group norms of individualism and collectivism, levels of identification and identity threat. https://app.cochat.ai/papers/10.1002/ejsp.65
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Jetten, J., Postmes, T., & McAuliffe, B. J. (2002). ‘We're all individuals’: group norms of individualism and collectivism, levels of identification and identity threat. European Journal of Social Psychology. https://doi.org/10.1002/ejsp.65

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