Stimulating creativity via the exposure to other people’s ideas
Open accessAbstract
As it is the case in brainstorming, each single idea a person generates to a specific problem may stimulate new ideas or solutions in others. In this fMRI study, we investigate the effects of cognitive stimulation via the exposure to other people's ideas on the originality of generated ideas. Participants are requested to generate alternative uses of conventional everyday objects subsequent to a short cognitive stimulation intervention in which they are exposed to other ideas, which were either common or highly original. In a control condition, meaningless pseudowords are shown. Results suggest that cognitive stimulation via common or moderately creative ideas was effective in improving creativity. At the neurophysiological level, temporo-parietal brain regions (primarily right-hemispheric) turned out to be particularly sensitive to cognitive stimulation, possibly indicating that cognitive stimulation via relevant memory cues results in a state of heightened focused attention to memory that facilitates efficient retrieval and recombination of existing knowledge.
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Nodes of the medial temporal lobe subsystem of the core network implicated in detailed event and scene processing, such as the hippocampus, parahippocampal gyrus, and inferior parietal lobule, exhibit greater activity during divergent thinking tasks compared with various controls.
“In particular, nodes of the medial temporal lobe subsystem of the core network implicated in detailed event and scene processing (Andrews-Hanna et al. 2010), such as the hippocampus, parahippocampal gyrus, and inferior parietal lobule, have been found to exhibit greater activity during these tasks compared with various controls”
From Neural Mechanisms of Episodic Retrieval Support Divergent Creative Thinking (2019) · cites this paper as Fink et al. 2012
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- Authors
- Fink, A., Koschutnig, K., Benedek, M., Reishofer, G., Ischebeck, A., Weiss, E. M., & Ebner, F.
- Affiliations
- University of Graz (AT)
- Medical University of Graz (AT)
- Venue
- Human Brain Mapping
- Publisher
- Wiley
- Published
- 2011-08-30
- Volume
- 33
- Issue
- 11
- Pages
- 2603-2610
- ISSN
- 1065-9471 (ISSN-L)
- 1097-0193
- PMC
- PMC6870350
- OpenAlex
- W2142609040
- Cited by
- 151
- References
- 37
- Citations by year
- 2026: 3 · 2025: 8 · 2024: 10 · 2023: 15 · 2022: 16 · 2021: 10 · 2020: 6 · 2019: 12 · 2018: 11 · 2017: 7 · 2016: 14 · 2015: 11 · 2014: 13 · 2013: 11 · 2012: 2
- FWCI
- 11.53
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Human Brain Mapping (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Creativity in Education and Neuroscience
- Physical Sciences › Engineering › Mechanical Engineering › Design Education and Practice
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Keywords
- creativity, cognitive stimulation, idea originality, brainstorming, temporoparietal cortex, right hemisphere, memory retrieval, knowledge recombination, focused attention
- MeSH terms
- Adult, Brain, Brain Mapping, Creativity, Female, Humans, Image Interpretation, Computer-Assisted, Magnetic Resonance Imaging, Male, Young Adult
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