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Cited by 466

The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.

Why people (don't) shop online: A lifestyle study of the internet consumer

Swinyard, William R., Smith, Scott M.·2003·Psychology & Marketing
DOI 10.1002/mar.10087
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Abstract

This study examines the lifestyle characteristics of on‐line households. By means of a U.S. national probability sample of on‐line heads of households, this descriptive research is the first of its kind to provide a lifestyle perspective of who is using the Internet to shop, who does not shop, and why. It is hypothesized and shown that, compared with on‐line nonshoppers, on‐line shoppers are younger, wealthier, better educated, have higher computer literacy, spend more time on their computer, spend more time on the Internet, find on‐line shopping to be easier and more entertaining, and are more fearful of financial loss from on‐line shopping. The study further hypothesizes that on‐line shoppers, and on‐line nonshoppers, are heterogeneous groups comprised of particular market segments having unique Internet‐related lifestyles. Four on‐line shopper segments and four on‐line nonshopper segments are identified. Each segment is profiled and its marketing implications discussed. © 2003 Wiley Periodicals, Inc.

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Research works printed but not linked: 4

  1. Brady M., 2000, Reality check: the state of e‐commerce, E‐Commerce Times
  2. Strauss J., 1999, E‐marketing
  3. Swinyard W. R., 1993, Proceedings of the Decision Sciences Institute, Second International Meeting, Seoul, Korea, 1993, 455
  4. Whitfield M. B.(1999).Presentation at PricewaterhouseCoopers' E‐RIS Fall 1999 conference[Electronic version]. Available:www.pwc‐ris.com/membercontent/

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Metadata

Authors
Swinyard, W. R., & Smith, S. M.
Venue
Psychology & Marketing
Publisher
Wiley
Published
2003-06-06
Volume
20
Issue
7
Pages
567-597
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
DOI
10.1002/mar.10087
OpenAlex
W2088829840
Cited by
466
References
14
FWCI
21.37
Type
journal article
Language
en
Open access
closed
Licence
onlinelibrary.wiley.com/termsAndConditions#vor (vor)

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CoChat. (2026). Citation check: Why people (don't) shop online: A lifestyle study of the internet consumer. https://app.cochat.ai/papers/10.1002/mar.10087
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Swinyard, W. R., & Smith, S. M. (2003). Why people (don't) shop online: A lifestyle study of the internet consumer. Psychology & Marketing. https://doi.org/10.1002/mar.10087

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