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Cited by 508

The DOI matches its Crossref record; 32 of the 32 references it cites were found in a registry or an index.

Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange

Swaminathan, Vanitha, Lepkowska-White, Elzbieta, Rao, Bharat P.·2006·Journal of Computer-Mediated Communication
DOI 10.1111/j.1083-6101.1999.tb00335.x
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Abstract

In its current form, the Internet is primarily a source of communication, information and entertainment but increasingly also a vehicle for commercial transactions. An understanding of reasons for purchasing on the World Wide Web is particularly relevant in the context of predictions made regarding electronic shopping in the future. In the paper, we focus on some of the antecedents to electronic exchange in the online context. In particular, what are some of the factors influencing online purchasing behavior? What is the role of privacy and security concerns in influencing actual purchase behavior? How do vendor and customer characteristics influence consumers' propensity to engage in transactions on the Internet? We analyze secondary data from an e-mail survey. The study has implications for both theory and practice. The findings extend our knowledge of factors influencing marketing exchange from the traditional setting to the internet context. In addition, the findings regarding factors enhancing the propensity to shop online have implications for internet retailers seeking to enlarge their online customer base.

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Crossref · 10.1111/j.1083-6101.1999.tb00335.x

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Metadata

Authors
Swaminathan, V., Lepkowska-White, E., & Rao, B. P.
Venue
Journal of Computer-Mediated Communication
Publisher
Oxford University Press (OUP)
Published
2006-06-23
Volume
5
Issue
2
Pages
0-0
ISSN
1083-6101 (ISSN-L)
DOI
10.1111/j.1083-6101.1999.tb00335.x
OpenAlex
W2090070311
Cited by
508
References
32
FWCI
79.50
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange. https://app.cochat.ai/papers/10.1111/j.1083-6101.1999.tb00335.x
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Swaminathan, V., Lepkowska-White, E., & Rao, B. P. (2006). Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange. Journal of Computer-Mediated Communication. https://doi.org/10.1111/j.1083-6101.1999.tb00335.x

Data sources

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.